Design Update & Subscription Flow for AI Platform
**The Challenge** In early 2024, after obtaining funding, iAsk, an AI-driven answer platform, recognized the need to update its website, develop a subscription model, and enhance user experience to foster user trust and attract investor confidence. The existing site, created from a public template, appeared outdated and lacked credibility. Additionally, launching a premium tier was vital for revenue generation and user experience enhancement. Facing a tight deadline, they collaborated with DockYard for design, UX development, and Elixir engineering expertise.
**The Solution**
1. **Design “Quick Wins”** To demonstrate immediate progress to investors, DockYard performed a product design audit, refining the layout, icons, and language for a more intuitive and visually cohesive interface. Improvements to search functions and information organization enhanced navigation, receiving favorable feedback from investors even before the project concluded.
2. **Subscription Model Implementation** To launch iAsk Pro, DockYard incorporated Stripe for payment processing, established a paywall and authorization system, and facilitated subscription management for users. The efficiency of Elixir allowed for rapid and secure implementation of these features, laying the groundwork for sustained growth.
3. **Full Website Redesign** Once the wireframes were completed, DockYard’s UX development team created a modern, accessible, and responsive front-end using Tailwind and Phoenix components. This enhanced scalability and maintainability, ensuring that iAsk could seamlessly adapt to future branding changes.
**The Results** DockYard’s strategic design and engineering capabilities enabled iAsk to increase its daily searches from 1 million to 1.5 million, enhancing user trust and creating a new revenue stream. Their agile strategy effectively balanced immediate improvements with long-term development, positioning iAsk for ongoing success in the competitive AI landscape.