Beauty Club website - recommendation marketing
Case Study - Beauty Club Marketing Recommendations for Oriflame
What if we created a platform where customers could try products and share their feedback? In collaboration with Tigers, we developed the Beauty Club for Oriflame.
**Clear Segmentation**
We categorized the tests into ongoing and archived sections, including testers' reviews.
**User-Friendly Application**
We designed a simple form that allows users to express their interest in testing chosen products.
**Surveys**
Selected testers can provide their feedback through short surveys, with reviews published on the website after the campaign concludes.
**Efficient Management**
Administrators can easily manage all aspects from the backend. This platform serves as a space for women to test products and read others' reviews. Our goal was to create a light, subtle, and clear design. Based on Oriflame's original branding, we developed a subpage that guides users smoothly through the entire process — from signing up as testers and sharing their feedback through surveys to reading other reviews.
**WordPress Multisite**
We implemented the Beauty Club for multiple countries, all managed from a central location. Using our custom toolkit and proprietary tools, we transformed WordPress into a comprehensive platform for conducting testing campaigns. We ensured ease of management for a large number of users, surveys, and products across three versions of the site: Polish, Czech, and Slovak.