THE COMPOUND CASE STUDY
**THE COMPOUND Case Study Overview**
The Compound is a creative co-working space and production studio located in Detroit. Since its inception in 2018, it has hosted numerous large events, produced hundreds of content pieces, and become a key player in fostering community collaboration.
**The Challenge**
The Compound sought the expertise of Doberman Agency to enhance its social media management, as it was facing low audience engagement. A lack of a clear internal strategy for both inbound and outbound marketing led to duplicated efforts, inconsistent branding, and slow response times, all of which adversely affected the company’s reputation, customer relations, and overall business success.
**Solutions and Implementation**
During their first year of collaboration, Doberman Agency achieved vital components of a comprehensive rebranding effort and designed a professional website for The Compound. This site allows customers to book available spaces, schedule tours, and view both upcoming and past events on a calendar. In their second year together, Doberman plans to finalize the rebranding of The Compound and assist in creating a high-quality podcast to enhance content and generate additional revenue.
**Results**
Doberman Agency's management of The Compound’s social media led to significant growth on Instagram and The Grid. Specifically, from September 2022 to March-April, Instagram saw a remarkable 105% increase in impressions, 278% rise in reach, 75% boost in engagement, 68% growth in profile views, and the addition of 107 new followers. Although there was a slight decline in impressions and profile views in April-May, they still gained 73 new followers. On The Grid, The Compound achieved 16,854 views, 823 likes, and 194 comments, highlighting the effectiveness of Doberman's social media strategies.