Direct Agents

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Overview

50 - 249

Employees

2003

Year Founded

ABOUT DIRECT AGENTS

Elevating Visionary Brands Since 2003

Direct Agents, now marking its 21st year of exceptional service, is a comprehensive growth marketing consultancy driven by a forward-thinking perspective. As an independent and certified Minority-Owned Business, our team of over 75 experts based in New York and Los Angeles offers distinct insights and solutions for every client project. We focus on strategic innovation and employ an AI-integrated methodology, consistently equipping our clients with a competitive advantage in a rapidly changing marketing environment. Our clients have included renowned names such as Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley, and many others.

Languages Spoken

English

HIGHLIGHTS

50 - 249

Employees

2003

Year Founded

Services

Focus

Industries

Clients

Services Provided

6% Account-Based Marketing (ABM)

6% Search Engine Optimization (SEO)

10% Demand Generation Marketing

3% Digital Strategy

25% Media Planning & Budget Allocation

25% Graphic Design

10% Broadcast Video

15% Brand Film & Corporate Video

About the Team

OUR STORY

At Direct Agents, we are driven by innovation, technology, and diverse perspectives to overcome challenges and surpass expectations. More than just a solutions provider, we integrate ourselves deeply within your team, leveraging data-driven insights, media expertise, and strategic thinking to craft customer-centric strategies that foster long-term growth. Our commitment to leadership is exemplified through our Expert Advisory Council, comprised of accomplished marketing leaders and industry experts like Shane Rahmani, Robert Aitken, Jessica Malloy, Vedaant Kukadia, and Delphine Le Grand. This collective offers clients privileged access to advanced thought leadership, specialized knowledge, and transformative strategies, embodying our mission to power bold decisions with insightful guidance and unparalleled expertise.

Portfolio

Renewable Energy in the U.S. Market

Unknown

After achieving decades of success in European markets, our client aimed to enter the U.S. market, which is primarily dominated by major energy companies like Exxon and Chevron. Facing limited brand recognition in a market that is still adjusting to renewable energy, our client plans to establish a solid foundation for future growth. **Distinct Audience Segments** We began by conducting audience research and customer surveys to understand perceptions of renewable energy and the brand. Our findings revealed that each target industry had its own unique views and requirements that couldn't be met with generic brand messaging. **Customized Marketing Strategies** Direct Agents developed tailored marketing experiences for each target vertical, incorporating specific audience selections, media options, messaging, and microsites. Our research indicated that while European companies are generally open to investing in reducing their carbon footprint, American businesses tend to prioritize financial considerations in their decision-making. **Bringing Our Strategy to Life** We created a brand narrative that highlighted the efficiency and financial advantages of renewable energy, while placing less emphasis on its environmental benefits. We employed AI in three main areas to enhance advertising effectiveness: media preference analysis, media mix modeling, and platform optimization. **Targeted Media Distribution Strategy** This approach enables us to maximize audience impact, eliminate uncertainty in media investments, and reduce waste during testing and scaling phases. Our targeted media distribution strategy utilized a combination of digital channels, out-of-home advertising, and strategic partnerships. Identifying the right partnerships was crucial, as they significantly contributed to message resonance and uplift. **Results** - **+25% increase in year-over-year brand awareness as measured by Kantar** - **+67% increase in year-over-year revenue**

Positioning HR-Tech Firm to Win Mobile Talent War

Unknown

Throughout the applicant experience and beyond, top HR teams worldwide depend on First Advantage for background checks, verifications, safety, and compliance solutions. Adapting to Change Previously a leader in HR technology, First Advantage started losing ground to smaller, more tech-savvy competitors during a crucial time in the industry. The Great Resignation of 2021-2022 led customers to seek background screening solutions that would accelerate employee onboarding. Hire Smarter. Onboard Faster. To meet this demand and regain market presence, Direct Agents collaborated with First Advantage to create and implement a Go-To-Market campaign for their Profile Advantage technology. In our "Hire Smarter. Onboard Faster." campaign, we positioned First Advantage uniquely in the market, demonstrating their technological advancements to shareholders while highlighting the increased speed and user-friendliness for clients. This messaging strategy was executed through a revamped website, product videos, and marketing materials presented at their annual Collaborate summit, including keynote talks, signage, and digital advertisements. Bringing Our Strategy to Life After launching the Profile Advantage “Hire Smarter. Onboard Faster.” campaign during their annual conference in Las Vegas, First Advantage experienced remarkable business growth for the remainder of the year. Their earnings exceeded Wall Street predictions by 36% in the subsequent two quarters, resulting in a rising stock price and a 16% year-over-year increase in sales. Results: +16% in stock price, +36% over Wall Street earnings estimates, +18% in sales revenue.

Transforming Apparel Brand's AMZ Strategy with AI

Unknown

Carhartt encountered a challenge due to a lack of competitive insights and an inability to track who was using their space on Amazon. Their products appeared in search results less than half the time. They raised crucial questions: Can they secure branded searches on Amazon and prevent competitors from appearing for their terms? If so, what would the cost be? How can they track their presence on Amazon? In response to this challenge, our Business Intelligence team developed an innovative approach using AI technology to create the first-ever Amazon share of voice (SOV) tool in the industry. By continuously monitoring Amazon searches, gathering data on brand visibility, and differentiating between paid and organic results, we provided Carhartt with an extensive overview of their Amazon landscape, allowing them to keep an eye on competitor activity and their own presence. While striving to maximize SOV, we identified issues within the AMS system that affected keyword visibility. We devised solutions to ensure Carhartt's keywords consistently appeared, enabling real-time feedback for accurate bid adjustments and performance enhancements. We also found that many keywords had excessively high bids, resulting in less-than-optimal performance despite Amazon's recommended bids. As a result of our efforts, the return on investment (ROI) improved significantly. Month-over-month, cost-per-click (CPC) dropped by 41% without any decrease in SOV, and the savings from lower CPCs allowed us to capture more traffic and sales. The results were impressive: clicks on Carhartt's products increased by 60%, leading to a remarkable 99% boost in sales. Additionally, the reduced CPCs resulted in a significant 109% improvement in advertising cost of sales (ACoS). Thanks to our solution, Carhartt secured an outstanding 90%+ SOV, gaining full control over their brand's presence on Amazon. This dominance proved crucial during peak shopping periods like Black Friday and Cyber Monday, with little competition affecting their success.

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