E-commerce Development
Enhancing Their Progress Yellowtree sought Digitorm's expertise to help secure their position in the expanding e-commerce market. The Situation As a newcomer in the online retail space, Yellowtree required a partner to assist in launching their online store, increasing revenue, and building a loyal customer base. Our Strategy Visual and Functional Design The Digitorm team created a fully responsive e-commerce site designed to provide customers with a smooth shopping experience. We redesigned and optimized Yellowtree’s website to enhance its aesthetic appeal and usability. The products were organized into easily navigable collections based on type, and our designers completely revamped the store’s visual identity to align with its fundamental values. Revenue Growth To enhance visibility, Team Digitorm employed various SEO strategies to ensure Yellowtree appeared in relevant search results. Additionally, we deployed paid advertising on platforms like Facebook and Google to boost traffic and revenue. We also implemented ongoing promotional efforts through email marketing campaigns, which included welcome messages, special offers, monthly newsletters, and targeted abandoned cart emails aimed at improving conversion rates. Currently, Digitorm manages Yellowtree’s website and offers continuous design and creative support for their social media profiles. The Outcomes We began our collaboration with Yellowtree shortly after they opened their online store, achieving sales exceeding $10,000 within the first month. Six months later, their monthly revenue has surpassed $100,000, despite difficulties posed by the COVID-19 pandemic. To date, we have facilitated over 2,500 orders, with 10% generated through email marketing efforts. The average order value increased from $78.44 to $188.75 over a six-month period. We have also seen a consistent improvement in the return on advertising spend for Facebook and Google Ads, with the current return on ad spend (ROAS) at 5.50, and we aim to further increase this figure.