Industry: Furniture Manufacturing
The DigitalUp team undertook a complete redesign of Eliton’s website to establish a modern and efficiently functional digital space that clearly and professionally highlights the brand's product quality and identity. The design features a clean, minimalist aesthetic with architectural elements, prioritizing readable typography, a balanced layout, and a mobile-first approach. Major product categories, such as kitchens and wardrobes, are showcased on visually appealing and well-organized pages. Concurrently, we managed the content writing and editorial tasks for the entire website, ensuring clarity, a consistent brand voice, and SEO enhancement. The content was developed using a keyword strategy to improve Eliton’s organic search visibility. To enhance the user experience further, we introduced an interactive appointment booking form that allows visitors to choose their product interest (like kitchen furniture or wardrobes) and preferred showroom location (such as Glyfada, Kifisia, Gerakas, etc.). DigitalUp also oversees Eliton's Performance Marketing strategy, aimed at strengthening the brand's digital presence, raising brand awareness, and directing traffic to both the e-commerce site and physical showrooms. Our strategy employs a multi-channel approach that maximizes the effectiveness of Meta Ads, Google Ads, and email marketing. This performance strategy supports Eliton’s commercial objectives, creating a robust framework for consistent digital visibility, targeted audience engagement, and effective integration between online and in-store experiences. Since the start of our partnership, Eliton has seen a marked improvement in overall performance, with notable gains in user engagement and website traffic. Our SEO and digital marketing efforts have led to a significant rise in new users and enhanced interaction metrics.