How to Increase Brand Awareness for 8 Months
Construction Chemicals Plant
Our client operates a sizable plant for construction chemicals and is also involved in the restoration of architectural landmarks and UNESCO World Heritage sites. Therefore, their reputation is a crucial intangible asset. Due to an NDA, we cannot disclose the client’s name, but we are happy to share details of a successful project.
**OBJECTIVES**
Over an 8-month period, we aim to enhance brand awareness, cultivate a positive online reputation, and monitor any negative mentions about the company. The tools we will use include the Brand Analytics reputation monitoring system, managing negative reviews, SEO strategies, guest blogging, crowd marketing, and engagement on forums.
**SOLUTION**
The project is divided into five tasks, detailed below. Notably, the client will handle all social media management internally.
**RESULT**
We will provide a chart reflecting the changes in search results using a WAS – BECAME format. Over the 8 months, brand awareness has increased significantly, with mentions rising by over 12 times, totaling more than 70 as calculated manually, excluding the client's own posts from the data. Each week, there were up to 10 new discussions initiated by brand advocates on forums. A positive reputation is reflected in search results at a rate of 99%. While the discussions include only positive messages, they also encompass neutral content, as a true representation of the situation will naturally include a variety of perspectives, not solely praise.