Digital Third Coast

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2007

Year Founded

ABOUT DIGITAL THIRD COAST

Making a Measurable Difference

Digital Third Coast was established in 2007 in Chicago and focuses on SEO (search engine optimization) and paid media, which includes paid search and social media advertising. We combine data-driven journalism with digital public relations to create award-winning campaigns for our clients. Our clients depend on our technical know-how and creativity to effectively market their products and services to their desired audience across multiple channels. From data-driven, widely appealing content to engaging ad copy, we tailor our services to meet each client's specific needs and objectives. Our goal is to make a significant impact by assisting organizations in defining, measuring, and achieving their digital marketing aims. We strive to deliver outstanding results for our clients while fostering a collaborative and enjoyable team atmosphere. We prioritize open communication and adhere to our core values: lead the way, embrace curiosity, demonstrate resilience, work together, and take care of details. Recent Awards: -Inc. Regional Fastest Growing Companies in the Midwest 2024 - Best & Brightest Companies to Work for in the Nation 2023 - US Search Awards, 2023 Best Small Integrated Search Agency Finalist - US Search Awards, 2023 Best Integrated Campaign Finalist - PR Daily Content Marketing Awards, 2023 Media Relations Campaign Finalist - Communicator Awards, 2023 Award of Distinction for Marketing Effectiveness.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2007

Year Founded

Services

Focus

Industries

Clients

Services Provided

17% Search Engine Optimization (SEO)

10% Pay Per Click

7% Social Media Marketing

13% Google Ads Management

13% Meta Ads Management (Facebook & Instagram)

7% YouTube Advertising

33% Website Copywriting

About the Team

OUR STORY

**BACKGROUND** Introduce your organization and your role. I am the senior digital strategist at Lurie Children's Hospital, where I specifically focus on our fundraising initiatives. **OPPORTUNITY / CHALLENGE** What challenge were you addressing with Digital Third Coast? We required assistance in promoting our fundraising campaigns. **SOLUTION** What was the extent of their involvement? Digital Third Coast manages our campaigns across various platforms, particularly setting up PPC campaigns on Facebook and Google. While we provide the designs and content, their team ensures our ad campaigns run as effectively as possible. Users who see our ads can click through to learn more about our mission and make donations. They also assist in optimizing our website text. What is the team composition? Four team members work on the PPC campaigns, and two collaborate with us on our website’s copy. How did you come to collaborate with Digital Third Coast? Another department at our hospital was already partnering with them. What is your total investment? We have invested around $75,000. What is the current status of this engagement? The project commenced in February 2020 and is still ongoing. **RESULTS & FEEDBACK** What evidence can you provide to demonstrate the impact of the partnership? Since collaborating with Digital Third Coast, we've experienced an increase in donations and a significant rise in the number of donors, which indicates our satisfaction with their performance. How has Digital Third Coast managed the project? They manage the project effectively, maintaining communication via email and phone calls, and they are very responsive. Collaboration with them is seamless. What impressed you the most about them? Digital Third Coast showcases a strong understanding of the latest trends in digital marketing and is committed to delivering excellent service. Are there areas for improvement? I have no major criticisms of their team. Do you have any advice for prospective clients? Don’t hesitate to ask questions and be receptive to their suggestions.

Portfolio

Viral Content Closes Competitive Gap for National Brand

Unknown

Developed and promoted a consumer study examining Americans' engagement with food delivery apps. This initiative generated over 550 inbound links for the client and garnered more than 500,000 interactions on social media platforms such as Twitter, Facebook, Pinterest, and Reddit. We have continued to observe ongoing media mentions of the study in the months since its initial release and promotion, establishing it as a credible source of information on Americans' experiences with delivery apps. This extensive and respected coverage, along with the increased visibility for their website, helped elevate their position as an industry leader. RECOGNITION: -Finalist: 2020 US Search Awards -Winner: PR Daily Content Marketing Awards

Core Web Vitals Boost Leads to Dramatic Growth

Unknown

The client’s website did not pass Google’s Core Web Vitals Assessment, which revealed a poor user experience. Failing to meet these criteria could lead to a decrease in search engine rankings, site visibility, and usability, potentially discouraging potential customers. Key Findings: Our site audit pinpointed the primary reasons for slow page speed and suboptimal user experience: font and image loading issues. We collaborated with the client to ensure that fonts and images loaded locally, minimizing rendering times. Additionally, we organized the pages with image placeholders that informed Google of the image specifications without slowing the pages due to inefficient loading. Although these improvements initially led to increased performance, rankings subsequently fell again. To further enhance the site, we updated the HTML coding to allow Google to accurately index and recognize content, while also eliminating irrelevant images and expired links. We also implemented a dynamic sitemap and added product schema markup to aid Google in better understanding the site’s product pages. These updates, along with refreshed website content, greatly improved usability for both Google and potential customers.

4x Increase in Visibility with SEO & PPC

Unknown

The combination of SEO and PPC strategies, along with the ability to scale into new markets and ongoing optimization, led to remarkable and record-breaking results month after month for IPX1031. When they reached out to us, they were in a unique situation: they were the industry leader in volume, yet their online presence didn't match their market status. They had never concentrated on SEO or Google Ads and were facing competition bidding on keywords they had overlooked. Despite having numerous physical locations, they lacked local optimization and visibility. Our SEO and PPC teams collaborated with IPX1031 to enhance their digital strategies in both areas. We restructured and geo-targeted their paid ads, claimed, and optimized their local listings, refining their digital approach. Consequently, IPX1031 saw a 94% increase in individual events, phone calls, and completed forms over a six-month period, and their local search visibility increased fourfold during the same timeframe.

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