Digital of Things

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Overview

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2018

Year Founded

ABOUT DIGITAL OF THINGS

State-Of-The-Art UX Labs And Consultancy.

We are Digital of Things, dedicated to enhancing user experience throughout the Middle East and North Africa. Our team is committed to prioritizing the customer in all our endeavors. Based in Dubai, we operate a user testing lab equipped with cutting-edge technology, such as facial recognition and eye tracking, allowing us to conduct real-time tests with actual users. We are passionate about UX and research, providing clients with expert reviews and audits, customer journey mapping, competitor analysis, and recommendations for best practices. We have collaborated with major companies in Dubai and internationally who share our enthusiasm for user experience. Most of our team members have backgrounds with Emirates Airline and possess extensive experience in this region. We are driven to understand user behavior and to design experiences that cater to their unique cultural contexts and expectations. Our expertise spans Human-Computer Interaction, UX, user research, and usability testing.

Languages Spoken

ArabicEnglish

HIGHLIGHTS

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% UX Research & Usability Testing

10% UX Audit & Heuristic Evaluation

50% Other IT Consulting and SI

About the Team

OUR STORY

Since our establishment in 2018, we have passionately specialized in experience design and user research, boasting over 50 years of combined expertise across diverse industries such as tourism, finance, healthcare, and more. Recognizing a regional gap in UX skills and user-centric product solutions, our culturally diverse team commits to placing clients and customers at the core of our design-thinking process. Driven by curiosity and a deep understanding of customer behavior, we simplify complex concepts and deliver high-quality, award-winning work that resonates with users. Our dedication and comprehensive knowledge in both English and Arabic design make us trusted digital partners, continuously striving to enhance user experiences across various disciplines.

Portfolio

UAE Pro League mobile app and website redesign

UAE Pro League

**Background** The UAE Pro League, also referred to as the Arabian Gulf League, is the premier professional football league in the United Arab Emirates. The league aimed to expand its fanbase and appeal to modern football enthusiasts by prioritizing user-centric experiences for both fans and non-fans. **Approach** To achieve this goal, we employed a comprehensive User-Centered Design (UCD) process to gain insights into the business, technological aspects, and user needs of the UAE Pro League, ultimately delivering a user-focused solution. **User Research:** We organized a stakeholder workshop to identify the objectives, challenges, and expectations related to the redesign from various departments. A thorough analysis of user behavior and performance issues was conducted, followed by user testing to gather feedback about the current website and mobile app, and to determine users' needs and issues. **Information Architecture & Wireframes:** Given the extensive data and statistics concerning players and clubs, it was essential to establish a clear information architecture for both the app and the website. The app was primarily designed for fans, while the website attracted a wider audience, including non-fans and media representatives. After refining and approving the information architecture, our UX team developed wireframes for over 400 screens for the responsive website and iOS app in both English and Arabic. **Visual Design:** Our UI designers then crafted detailed visual screens and a component library in accordance with new brand guidelines, available in both English and Arabic, in both dark and light modes. **User Testing:** To validate that the designs met user needs and expectations, we conducted tests with participants in our advanced lab. Insights from these tests informed refinements to the designs, and some additional features were earmarked for future development.

Global Village website and app revamp

Global Village

**Background**: Global Village is the largest multicultural theme park in the region, spanning 1.6 million square meters and attracting 7 million visitors each season, featuring over 500 retail and commercial outlets. As part of its preparations for the 25th silver anniversary, Global Village aimed to enhance the digital experience for its guests and improve business-facing portals. **Approach**: We conducted a comprehensive analysis of various user groups in both B2C and B2B sectors to fully understand their needs and scenarios, ensuring that the customer journeys were taken into account to optimize online experiences. We created low-fidelity grayscale wireframes to illustrate anticipated content and user flows, which helped in mapping the overall user experience and addressing edge cases. Most adjustments were made during this phase before moving on to UI refinement and development handover. During the design process, the UI team developed several styles and aesthetics tailored to different user groups, along with a customized icon library and UI components suitable for all platforms, including Arabic templates for the developers. The development team then built a fully responsive website that included login features and a profile management dashboard, as well as a native app for both iOS and Android. **Outcome**: A full-stack team worked over four months to design and develop an innovative and optimal experience. We met a tight deadline to ensure the website was fully operational by the launch date of the 25th Anniversary celebration. The efforts paid off, as the Global Village mobile app received three Jubilee Awards, achieved a 100% increase in online ticket sales with over 33,000 new users within the first three months post-launch, and saw a 167% rise in app downloads.

Aquaventure AI mobile app solution

Atlantis The Palm Dubai

**Background** Atlantis is a renowned entertainment hub featuring two top-tier resorts, Atlantis the Palm and Atlantis the Royal. It boasts a range of marine-themed attractions, including the largest aquarium in the region, The Lost Chambers, and the world's biggest water park, Aquaventure. Atlantis aimed to develop a mobile app for tourists, locals, and hotel guests that would inform users about marine life while providing entertainment and allowing them to explore the attraction at their own pace. **Approach** Our goal was to gain insights into the business, the users, and the technology involved. We recognized that many people prefer not to read extensively, and while VR-based fish recognition might be enjoyable for some, most visitors wouldn't want to engage in long reading sessions while at the venue. It became evident that guests were looking for non-intrusive, relaxing entertainment instead of formal guided tours or educational content. The tech team conducted site visits to assess the quality of photographs that could be taken, capturing footage of each aquarium from various angles to showcase the swimming fish. We then created low-fidelity, greyscale wireframes to illustrate the content and flow, followed by several design concepts based on the branding guidelines from Atlantis. We tested the initial design and screens with visitors on-site. Our development partner provided the essential expertise and experience needed to create an engaging, creative, and effective Progressive Web App (PWA). **Outcome** The completed PWA was delivered according to the agreed scope and can be accessed at www.theoceantale.com. We are now able to accurately recognize over 119 species out of the 210 existing species, achieving an error rate of less than 30% in fish recognition. Additionally, we have designed humorous and informative error messages for unrecognized fish to enhance the user experience. These messages provide tips to users on how to take better pictures for easier recognition of the fish.

4 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Digital of Things delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

UX Research & Usability Testing

UX Audit & Heuristic Evaluation

Other IT Consulting and SI

Industry Recognitions

Best Digital Agency Award - Gulf CX Awards 2018

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Best Use of AI/VR/AR - GCXA 2022

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Locations

Headquarters

1504, Indigo Icon, Cluster F, Jumeirah Lake Towers

Dubai, Dubayy, United Arab Emirates 52904

+97147707569

Headquarters

3141 Anas Ibn Malik Road 13521

+97147707569

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