We are Digital of Things, dedicated to enhancing user experience throughout the Middle East and North Africa. Our team is committed to prioritizing the customer in all our endeavors. Based in Dubai, we operate a user testing lab equipped with cutting-edge technology, such as facial recognition and eye tracking, allowing us to conduct real-time tests with actual users. We are passionate about UX and research, providing clients with expert reviews and audits, customer journey mapping, competitor analysis, and recommendations for best practices. We have collaborated with major companies in Dubai and internationally who share our enthusiasm for user experience. Most of our team members have backgrounds with Emirates Airline and possess extensive experience in this region. We are driven to understand user behavior and to design experiences that cater to their unique cultural contexts and expectations. Our expertise spans Human-Computer Interaction, UX, user research, and usability testing.