Silver Branch Brewing
Silver Branch Brewing Company is a distinctive local taproom that provides beer enthusiasts with a friendly, globally inspired experience. Located in Silver Spring, MD, this gathering place is centered around the German concept of gemütlichkeit, which embodies the warm camaraderie of enjoying a drink with friends. Launched in March 2019, Silver Branch, known for its carefully crafted flagship and seasonal beers, commemorated its first anniversary in March 2020. The brewery sells its products at its nearby DC Metro venue, as well as through wholesale and online channels. Before its opening, Silver Branch collaborated with Digital Ink to develop a customized and visually appealing website that would introduce the brewery to the public and adapt as the business grew. Once operational, the website served as an essential resource for beer aficionados to stay updated on new offerings and events. However, following a year of impressive growth and record sales, the COVID-19 pandemic struck, forcing Silver Branch and many bars and restaurants globally to close. With in-person sales halted, the brewery's main source of income vanished overnight. Urgent plans for an e-commerce platform emerged, as Silver Branch sought to establish new channels for curbside pickup, delivery, and online sales to endure the pandemic restrictions. When COVID-19 impacted operations, Silver Branch reached out to Digital Ink to turn their long-term e-commerce aspirations into reality. Digital Ink enhanced the website with innovative features, allowing customers to order beer, wine, and food for pickup and delivery without relying on third-party delivery services. Most importantly, Digital Ink swiftly helped Silver Branch launch a new e-commerce platform, transforming their previously nonexistent online sales into a peak of $25,000 per week.