COCKFIGHTASIA - SOCIAL MEDIA MARKETING CASE STUDY
Cockfighting has been practiced for over 6,000 years across various regions globally. Nations such as Cuba, Mexico, Peru, Brazil, India, Indonesia, China, Japan, and Central America have a rich history of this activity, showcasing its widespread appeal.
The client reached out to us due to low sales in August 2021. Their business focuses on an online gaming product and website, with a primary objective of increasing downloads. Consequently, we faced several challenges: attracting relevant traffic, boosting the number of downloads, increasing account registrations, enhancing purchase rates, managing the cost per acquisition, and improving conversion rates.
In response, our team of Application Ads specialists devised targeted campaigns and ad formats aimed at our desired user demographic. We began our Facebook ads initiative with a download-focused campaign designed to encourage more app downloads. In the next phase, we tested Facebook's new ad placements, exploring the optimal combinations to expand our audience reach. Key strategies we implemented included setting up strategic A/B tests, building an application marketing funnel, targeting fans of competing brands, and leveraging remarketing and dynamic remarketing techniques through Custom Audience and Lookalike Audience tools for improved outcomes.
If you're looking to boost your social media traffic and leads, request a free quote at info@digitalinfoways.com or call +91-9909054700. For more information, visit Digital Infoways, a digital marketing company based in Ahmedabad, India.