Online sales for the first crypto HW wallet ever
Trezor, created by Satoshi Labs, is the pioneering hardware wallet aimed at providing enhanced security for cryptocurrency holdings. We assisted Trezor in refining its digital sales strategies within the complex and restricted cryptocurrency market. Our primary focus was on managing targeted Amazon Ads for a global audience, including the US, Germany, and the UK. Trezor is recognized as the most technologically advanced hardware wallet globally, developed by the Czech firm SatoshiLabs and achieving international acclaim. However, the popularity of blockchain and cryptocurrencies on platforms like Facebook and Google has posed significant challenges for Trezor. After establishing comprehensive analytics and e-commerce tracking throughout the web, we conducted several test campaigns. Due to stringent advertising restrictions on crypto-related products by Google and Facebook, we needed to explore unconventional strategies. We created inventive landing pages that avoided direct references to cryptocurrencies, experimented with a crypto-specific ad network like Reddit Ads, and utilized Amazon as well. Ultimately, the secret to our success lay in adapting to advertising regulations while employing creative solutions. This method proved effective, leading to our management of SatoshiLab’s campaign for over two years. An interesting statistic? We executed campaigns for Trezor in 14 markets: the USA, UK, Canada, Australia, Ireland, Japan, Switzerland, Israel, Hong Kong, Russia, Norway, Spain, Germany, and France.