Axium Inspections Achieved 8X ROAS With Digilatics
How Axium Inspections Attained an 8X ROAS with Digilatics
Axium Inspections, a home inspection company based in Colorado, offers a variety of services including residential and commercial inspections, radon testing, sewer scopes, mold assessments, infrared inspections, asbestos testing, well water evaluations, and other environmental services. They already had a solid reputation, evidenced by over 6,000 five-star reviews and guarantees like a 200% Satisfaction Guarantee and a Price Match Guarantee. Their next objective was to implement an efficient acquisition system that could transform this strong reputation into a consistent stream of inspection leads at a reliable ROI.
Prior to their collaboration with Digilatics, although Axium's digital marketing efforts were ongoing, they were not optimized for sustained revenue growth. The campaigns were attracting traffic that wasn't actively searching for inspection services, and the weekly volume of leads was inconsistent, complicating planning and forecasting.
The Core Strategy
Digilatics evaluated Axium's existing campaigns and identified the primary problem as a lack of precision rather than visibility. All searchers were treated uniformly, irrespective of their intent or stage in the purchasing journey. To address this, we restructured Axium’s acquisition system with a focus on intent, organization, and meticulous optimization. Our approach centered around four key areas:
1. Audience and intent segmentation: We reorganized audiences based on how home buyers typically search for inspection services, prioritizing high-intent searchers over broader, low-intent traffic to optimize budget allocation towards those most likely to book an inspection.
2. High-intent search structure: We created localized campaigns specifically targeting users who were actively looking to schedule inspections. The ad groups were meticulously organized around specific services.
Results Achieved!
Within five months, Axium experienced predictable growth and clearer financial returns on their marketing investments. They generated 1,259 qualified leads from April to August and achieved $815,888 in revenue, resulting in an 8X return on ad spend.