Website Design, SEO and Google Ads PPC
MHL Law Firm, located in New Brunswick, aimed to boost its visibility and draw in a larger pool of high-quality leads. They had a Squarespace website, created by one of the firm's attorneys, and managed their online presence on their own. Although they had established a reasonable online presence, it lacked professional quality, effective SEO optimization, and strategic digital marketing needed to connect with a wider audience.
To address this growth potential, DigiBenders recommended a three-pronged strategy to enhance MHL's online presence:
1. **Website Redesign and SEO Optimization**: Our designer developed professional UI designs for the existing Squarespace site, greatly improving its visual and user experience. We also implemented extensive SEO optimization to enhance search engine visibility.
2. **Social Media Management**: For the first few months, we took over MHL's social media management, which involved establishing a consistent brand voice, optimizing profiles, and executing a strategic content schedule to enhance the firm's online presence.
3. **Google Ads Management**: We upgraded MHL's Google Ads from basic smart campaigns to more sophisticated, managed campaigns featuring creative copywriting, continuous analysis, and monthly oversight, aimed at attracting higher-quality leads.
Our all-encompassing approach to digital marketing and website optimization has not only increased MHL's online visibility but also significantly boosted their lead generation efforts. By refining their digital presence and executing targeted marketing strategies, MHL Law Firm is now in a stronger position to attract and convert high-quality leads, promoting sustained growth and success in the competitive legal industry.