Humans tend to remember visual stimuli better than words, which highlights the importance of improving the visual attraction of a brand name. This understanding led us to select the name "didot." Didot is a typeface with a strong emotional connection, representing a business that is friendly and expressive. Additionally, the inclusion of "dot" in the name signifies its crucial role in various design elements; a dot can even serve as a foundational starting point for logo design. These ideas were instrumental in our decision to name our studio "didot."