Dialekta

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Overview

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

ABOUT DIALEKTA

Montreal Digital Marketing Agency (Media, SEO)

Established in Montreal, Dialekta is an independent agency that specializes in digital marketing, including media, SEO, and analytics. It has emerged as a leader in performance media and marketing in both Canada and France. Dialekta has been acknowledged by Google as one of the world's most innovative agencies due to its proficiency in search engine marketing. Its focus on performance has earned it a spot as one of Canada's fastest-growing companies for three consecutive years, as recognized by Deloitte's Fast 50TM and Fast 500TM, as well as the Canadian Business Growth 500 / Growth List. Currently, with offices in Montreal, Toronto, and Paris, Dialekta employs over 50 people.

Languages Spoken

EnglishFrench

HIGHLIGHTS

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided+3 Services

15% Search Engine Optimization (SEO)

13% Performance Marketing

5% Digital Strategy

5% Social Media Marketing

5% Pay Per Click

3% Other Digital Marketing

5% Marketing Analytics & Reporting

17% Google Ads Management

Portfolio

Place des Arts - SEO Strategy

Unknown

Place des Arts, situated in Montreal, is the largest cultural and artistic complex in Canada. Recognizing the need to invest in SEO to reduce reliance on paid advertising, Place des Arts sought the expertise of Dialekta to enhance their SEO strategy and boost their website's search engine visibility. **THE CHALLENGE** Montreal, internationally acclaimed as a cultural center, is a vital element of Quebec’s heritage. With over a hundred festivals and public events annually, many competitors are also working to improve their organic search visibility. Consequently, Place des Arts aimed to increase their organic traffic by optimizing various sections of their website. **OBJECTIVES** Dialekta was tasked with several goals: to enhance brand image, boost website and event visibility, and increase both the quality of website traffic and sales for their events. **SOLUTIONS** Our SEO specialists quickly spotted opportunities for technical enhancements and content development to elevate visibility and enhance the overall user experience on the website. Various tactics and strategies were employed, including: - Conducting a comprehensive website audit to pinpoint technical opportunities - Implementing structured data to help search engines better understand and index the site's content - Developing a content strategy and guidelines for the "Events" and "Shows" pages by incorporating relevant keywords and improving page structure - Optimizing the FAQ section to enhance user experience and navigation, as well as to improve chances of ranking in Google's Position Zero - Generally improving page loading times - Creating an automated dashboard (Data Studio) for real-time performance monitoring. **RESULTS** - A 32% increase in sessions - A 36% rise in new users visiting the website - A 32% growth in revenue from digital sales.

ITHQ - Awareness Campaign

Unknown

The ITHQ is an esteemed institution that uniquely offers secondary, college, university, and continuing education within Canada. With over 50 years of experience, it specializes in professional training in tourism, hotel management, and restaurant management. **The Challenge** The ITHQ faces multiple challenges, primarily in promoting its industry to youth who perceive it as a luxurious field with limited career prospects. This issue is particularly prevalent in the management programs (hotel management, catering management, and tourism management). Additionally, despite its strong international reputation, attracting individuals aged 16 to 22 has proven difficult, especially through traditional advertising, as younger generations, such as millennials, are increasingly skeptical of advertising content and adept at ignoring it. Thus, the question arises: how can we effectively engage millennials and shift the negative perception surrounding the school’s management programs? **Solutions** To dispel these misconceptions and connect with their audience, the ITHQ, a para-governmental organization, needed to diversify their conventional messaging by incorporating a more playful and authentic approach. Consequently, they launched an interactive campaign featuring the school’s graduates, utilizing emerging platforms like TikTok and Snapchat. This campaign included a quiz addressing common myths about the ITHQ and its management programs. Additionally, engaging videos were produced to capture audience interest, as this format is generally more appealing to millennials than the often-overlooked banner ads. **Results** The campaign yielded notable results, including: - The creation and management of Quebec's first commercial campaign on TikTok, a platform popular among younger audiences with high engagement rates. - A quiz completion rate of 36%. - Reaching 500,000 users across social media platforms (Facebook, Snapchat, TikTok). - Achieving a 1.04% video view-through rate on TikTok.