
DG AGENCY
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Overview
$5,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2 - 9
Employees
2020
Year Founded
ABOUT DG AGENCY
More calls. More estimates. More signed contracts.
DG Agency: Exclusive Leads for Roofers via Google and Yelp
We assist home service contractors earning between $1.5M and $10M in securing 20-50 high-intent estimates monthly from homeowners actively searching online. Our approach eliminates shared Angi leads, avoids waiting during storm seasons, and does not rely on social media pursuits.
Who we collaborate with: Roofers, painters, HVAC specialists, plumbers, pool builders, electricians, solar installers, foundation experts, and remodelers throughout California, Texas, Arizona, Utah, Idaho, Oregon, and Wyoming.
What we provide:
• Google Local Service Ads — exclusive pay-per-lead
• Google Search Ads with call tracking and conversion metrics
• Optimization of Google Business Profiles for a robust presence in local map packs
• Yelp Ads through our partner channel (many contractors mismanage Yelp)
• Local SEO services and citation cleanup across over 50 directories
• Automated collection of reviews (compliant with Google and Yelp policies)
• 24/7 answering service to capture all after-hours calls
Our strategy: Roofers who respond to leads in under a minute close 391% more jobs compared to those who wait an hour (according to the Velocify Lead Response Study). The roofer who appears first in search results has the opportunity to respond first. We develop both aspects of this system within 60-90 days.
Evidence of success:
• Over 100 contractors served since 2021
• Generated more than $10M in revenue for clients
• A Southern California roofer grew from $3M to $8M in a year, resulting in 167% more phone calls and no shared leads
• 5.0 rating based on 23+ verified Google reviews
• Active in 7 states
Credentials:
Google Partner · Yelp Agency Partner · Local Service Ads Partner · Spotify Ads Partner
Pricing:
$5,000 per month flat fee OR 3% of revenue (whichever is higher). Month-to-month agreements; no annual contracts. We provide weekly reports detailing call volume, booked estimates, and revenue generated from our services.
Founded in 2021 by Daniel Gonzalez in Riverside County, California, our primary focus is to help home service businesses receive more calls, estimate requests, and signed contracts.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$5,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2 - 9
Employees
2020
Year Founded
Services
Focus
Industries
Clients
Services Provided+3 Services
30% Demand Generation Marketing
25% Search Engine Optimization (SEO)
20% Pay Per Click
10% Conversion Rate Optimization (CRO)
5% Performance Marketing
2% Mobile & App Marketing
5% Digital Strategy
3% Other Digital Marketing
About the Team
OUR STORY
DG Agency, founded by Daniel Gonzalez in Canyon Lake, CA, specializes in marketing for home service contractors across seven states, focusing on channels like Google Local Service Ads, Yelp, local SEO, and review management. Frustrated by marketing firms that misaligned strategies with contractors' needs, Daniel built the agency to prioritize calls and booked estimates over superficial metrics. Serving over 100 clients in sectors such as roofing, HVAC, plumbing, and electrical, DG Agency emphasizes results-driven campaigns tailored specifically for home service providers. Notably, they helped TMC Roofing increase revenue from $3M to $8M in a year by optimizing their digital presence and lead generation systems. With no long-term contracts and a commitment to driving tangible leads, DG Agency ensures marketing translates directly into business growth.
Projects & Clients
Project Size & Rate
Minimum Project Size
$5,000+
Average Hourly Rate
$50 - $99/hr