Deviate Labs is a consulting agency specializing in growth marketing and growth hacking, catering to a diverse range of clients from startup ventures to billion-dollar corporations across various industries. Their clientele includes venture-supported startups like Dollar Shave Club, multiple businesses featured on ABC's Shark Tank, a major Korean conglomerate, an internationally recognized tattoo artist, a Grammy-nominated musician, and the developers of WordPress, among others. The agency is praised for its innovative strategy of adapting marketing techniques across different fields and implementing novel growth strategies from small businesses into larger organizations. Central to Deviate Labs' operational methodology is their well-regarded growth hacking framework, the ASP™ Sales Flywheel, introduced in the book "Growth Hacking: Silicon Valley’s Best Kept Secret," co-authored by co-founders Raymond Fong and Chad Riddersen in 2017. Deviate Labs is recognized for its expertise in go-to-market strategies, offering both advisory services and hands-on execution, while taking a comprehensive, entrepreneurial approach to driving growth. An example of their impact is the establishment of ImmersiveAudioAlbum.com in the music sector, which has become the largest online repository of downloadable immersive and surround sound music. Furthermore, their insights in marketing analytics led to the development of DeviateTracking.com, a B2B SaaS solution designed to help marketing agencies monitor Meta Ad conversions on iOS in light of Apple's new tracking policies. Additionally, Deviate Labs has an investment division, Deviate Ventures, that invests in early-stage companies spanning a variety of fields, including 3D printed bicycle helmets (KAV), blockchain frequent flyer programs (Flycoin), recycled paint manufacturing (UpPaint.com), and road recycling machinery (Carbon Crusher), among many others.