Mobile Application for Retail
Overview: This is an ongoing E-Commerce initiative involving one of the largest retail mall chains in Ukraine. The platform offers customers a quick and straightforward online ordering experience. Solution: We assisted in enhancing user experience and usability by refining the UI and UX. The system allows customers to easily browse products, create shopping lists or use a cart for purchases, pay online, manage loyalty program information, check their order history, and receive personalized promotions through push notifications. The app considers the buyer's location and provides current data, including store locations, routes, product availability, pricing, and delivery options. By scanning a product's barcode, customers can find the nearest store that carries the item or choose to buy it online. Throughout the project, our team revised the application's UI/UX in line with the brand guidelines, integrated it with three key systems: Comarch, OWOX, PayMaster, and subsequently Terrasoft CRM Creatio. Our developers also collaborated with the core team on OWOX and led the implementation of MasterPass, a project that required deep fintech knowledge and creativity.