Personalized nutrition
**Product Objectives: Mobile-Focused Goals**
**The Challenge:** Integrate audiences from both companies into a single platform. Develop a system that enables the client to introduce new tests swiftly. Incorporate top-notch features in the mobile apps to facilitate user registration with minimal steps (such as QR codes, among others).
**Going Above and Beyond:** The mobile team played a crucial role in prompting the client to partner with DevBorn. Although this team was the last to join, it was the first to achieve results, despite having less management oversight and fewer resources compared to other teams. To enhance app performance, the mobile team needed to approach back-end integration differently than React. Consequently, DevBorn's back-end resources collaborated with the mobile team. When an iPad version became necessary, DevBorn took responsibility for the UI/UX design.
**Technologies:** The mobile app was required to be stable and efficient, leading to the decision to use Objective-C for native development due to its extensive market presence. The backend and frontend needed to be developed quickly, with scalability and adaptability in mind, resulting in the selection of Ruby on Rails and React as the preferred technologies.