Redesigning the biggest e-learning platform in BG
Summary Ucha.se is Bulgaria's largest educational platform, boasting over 1 million users and numerous participating schools nationwide. It features concise video lessons designed for K-12 students, presenting educational content in a clear and accessible manner. After each segment, children can assess their understanding through quizzes and reinforce their knowledge with mind maps. While both students and teachers found these video lessons highly engaging and beneficial, Ucha.se observed that certain students chose not to renew their subscriptions during the summer break. This user dropout rate, known as churn, indicated that, despite having a substantial active user base, the company faced challenges in expanding its user numbers annually.
Approach The Ucha.se team aimed to address this concern by developing a mobile app to enhance the overall experience, making it accessible on any device. The app would foster a stronger connection with students by delivering news, new lesson updates, and reminders directly to their phones. Despark's role was to elevate the already excellent video lessons on the platform with a robust user experience (UX) and user interface (UI) for both web and mobile versions.
Result: The outcome was a 100% increase in video lesson viewing rates! With the redesign and enhanced UX/UI, Ucha.se learners now enjoy a more streamlined experience and easier access to essential features. The refreshed design appeals to users of all ages, from young children to teenagers and teachers. In the year following the redesign, daily website visits rose from over 20,000 to 30,000, while the average number of daily watched video lessons doubled from over 30,000 to more than 60,000, reflecting a 100% increase in viewership!