Branding services for Edelweiss Pianos
Edelweiss is a committed group of artisans who have been refining the craft of custom piano manufacturing for over 40 years. They approached us with the goal of evolving their brand in a way that would unify its identity throughout the company while maintaining its authenticity. When considering the brand's evolution, we focused on key aspects such as modernity, heritage, and craftsmanship. We began by analyzing the current brand; by understanding its existing elements, we could creatively construct a foundation for our solution. Our research revealed that the Edelweiss is a mountain flower that flourishes in the high altitudes of the Alps. With its elegant white petals and soft yellowish-gold buds, we established a distinct brand color palette. Keeping modernity and the client's desire for brand evolution in mind, we examined the core of the business—the pianos—leading us to explore the structure of the instrument and how it could be intertwined with the flower's narrative. Drawing inspiration from our findings, we designed a symbol that encapsulates the brand’s story—combining the flower head and piano strings—with a style that complements the existing contemporary brand identity. Alongside the original brand text, this symbol enhanced the brand's visibility and provided the versatility to serve as a standalone graphic across print and digital mediums, making the brand more dynamic and memorable for the audience. After finalizing the brand evolution, our team created a comprehensive set of brand guidelines to ensure consistent future use and longevity. With the rebranding complete, we were tasked with implementing the new identity across various product literature.