Andy Fuller is a seasoned Senior Product Designer and Researcher with over twenty years of experience enhancing digital products for leading brands and emerging startups. He fuses research-driven insights with practical design skills to create user-focused solutions that yield measurable business outcomes. Currently, Andy collaborates with the RAC to refine their breakdown cover journeys across multiple platforms, encompassing UX strategy, user research, usability testing, and design system maintenance. His portfolio includes projects with C-Breez, UNICEF, and MasterCard, among others, spanning industries like e-commerce, fintech, and cybersecurity. Beyond project work, he advises SMEs on UX maturity and digital strategy. Andy’s expertise has earned him accolades such as the EMEA Emmas Award and recognition in design publications. Committed to lifelong learning, he