As a Performance Marketing Consultant, I specialize in designing effective digital campaigns that connect with targeted audiences. My proficiency in Google Ads and Meta Ads has been crucial in formulating and executing strategies that generate significant engagement and conversions. In my most recent position, I was responsible for developing creative marketing materials and utilizing Google Ads and Meta Ads to draw in new clients. By creating efficient processes for handling calls and leads and adopting funnel-based conversion models, our team improved the customer experience from awareness to purchase, greatly enhancing campaign performance. These skills reflect my dedication to fostering growth and efficiency in the digital marketing arena.