DemandZEN

For DemandZEN

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Overview

$25,000+

Min Project Size

50 - 249

Employees

2014

Year Founded

ABOUT DEMANDZEN

#B2B #leadgeneration #appointmentsetting #SQL's

DemandZEN is a business-to-business demand generation agency established in 2014 and based in North Carolina. Our expertise lies in account-based appointment setting, outsourced inside sales, and outbound lead generation solely for B2B technology and services firms. **What We Do** We address the key pipeline challenge that B2B tech companies face: identifying, engaging, and converting the right target accounts into genuine sales opportunities. By gaining a thorough understanding of your Ideal Customer Profile, we create highly targeted prospect lists, enhance that data significantly, and utilize skilled Business Development Representatives to connect with decision-makers through impactful conversations.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

50 - 249

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Demand Generation Marketing

20% Account-Based Marketing (ABM)

10% Digital Strategy

20% Outbound Lead Generation

20% Appointment Setting Services

10% Sales Process Consulting

About the Team

OUR STORY

Our Background: Our Business Development Representatives (BDRs) possess over 5 years of experience in B2B tech sales, specializing in transforming cold leads into viable opportunities. We enhance and validate prospect data to ensure your outreach connects with the appropriate contacts. Each scheduled meeting is vetted by a human for suitability and intent prior to being added to your calendar. Plus, our performance-driven approach guarantees your protection if we fail to meet expectations.

TEAM PHOTOS

Portfolio

Zenefits

Unknown

To support their ambitious growth strategy, Zenefits recognized that relying solely on inbound leads was insufficient. They needed to identify larger deals earlier in the purchasing process. For the past couple of years, Zenefits has been using intent data from 6sense, primarily on Facebook and other paid platforms. The 6sense Account Engagement Platform enables B2B companies to achieve consistent revenue growth by leveraging AI, big data, and machine learning for every team member involved in revenue. Zenefits quickly discovered that while 6sense could pinpoint accounts likely to make purchasing decisions, they also required precise information about the buying center within each account.