Turned around struggling brand to 58% YoY growth
Wisconic - Kitchenware Company (Amazon US)
Brand Overview: Founded in 1994, Wisconic is a custom injection molding company located in the Midwest of the United States. Based in Wisconsin, the company produces premium kitchenware, bottled water storage solutions, outdoor entertainment items, and various other houseware products. Wisconic operates several in-house brands that they market through multiple channels.
Opportunity: Despite securing several large retail partnerships, Amazon represented a relatively small segment of Wisconic's business, which was seen as a significant opportunity for growth. The company's revenue on the platform was declining, indicating the need for proactive measures. Additionally, many product lines were offered in only one color, limiting customer options and decreasing sales potential. Nevertheless, the team acknowledged Amazon's promise and aimed to transform it into a major source of revenue.
Deltamatix’s Solution: Results.