DefinedLogic

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Overview

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2002

Year Founded

ABOUT DEFINEDLOGIC

Technology Changes, Logic Doesn't.

A Digital Agency. Covering everything from strategy and design to development and launch. Since our inception in 2002, we have taken pride in assisting brands in adopting new technologies to gain a competitive edge by merging strategy, design, and technology to produce valuable, enjoyable, and functional digital products. We focus on aiding clients in navigating obstacles to innovation. We grasp our clients' visions and requirements, spotting opportunities to advance their businesses. We are a powerhouse in the digital realm!

Tech Stack

Amazon Application Development FrameworkAzure PlatformAngular.NETJavaScriptASP.NETC#SQL

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2002

Year Founded

Services

Focus

Industries

Clients

Services Provided+3 Services

6% CRM Consulting and SI

4% IT Staff Augmentation

3% ECM Consulting and SI

3% ERP Consulting and SI

17% Digital Strategy

17% Go-to-Market Strategy

8% Web App UI Design

5% UX Research & Usability Testing

About the Team

OUR STORY

TELUS Digital accelerates comprehensive product development by integrating strategy, design, engineering, and AI tools to create outstanding digital products and marketing experiences. Trusted by renowned brands, our teams root projects in thorough market research and business objectives, crafting actionable, ROI-focused roadmaps. Leveraging AI innovation, we deliver intuitive and scalable digital solutions, from mobile apps to enterprise platforms, with technical excellence. Beyond product creation, we develop data-driven marketing strategies to attract, convert, and retain customers long-term. With deep industry expertise, we connect each phase of the product lifecycle, ensuring results through innovation and execution. Our AI-led approach combines strategy, design, development, and marketing to drive business success, as reflected in our impactful partnerships and industry recognitions.

Portfolio

Achieving Financial Freedom

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**Flo: Achieving Financial Freedom through Digital Innovation** **Service Areas:** - Digital Consulting - Digital Identity - Digital Roadmap - Product & System Development - Technology Architecture - User Experience (UX) **Client Overview:** Flo is a startup in the financial sector collaborating with a major insurance provider in the U.S. to revolutionize the way financial advisors engage with their clients. More than just an application, Flo fosters a community of strategists, partners, and products united by the goal of attaining financial freedom. **Engagement:** Since 2017, DefinedLogic has acted as Flo’s comprehensive digital partner. Initially, we assisted in shaping the customer experience by creating a sustainable business model and the necessary technological framework for success. We developed the company’s brand identity and devised its go-to-market strategy, which included establishing a web presence and creating various brand assets across different channels. Subsequently, we created two applications for Flo: a mobile app for clients and a web app for advisors, both built on a transaction management platform integrated with two leading financial institutions. Our partnership continued with the successful launch of Flo’s pilot program in July 2019, and we have outlined plans for further releases throughout 2020. **Strategic Approach:** Working closely with Flo’s founders, we identified essential features for the future app experience. Flo then engaged DefinedLogic to formulate a go-to-market strategy that would propel the company forward. Collaborating with Flo’s leadership, we developed a business model and user adoption strategy focused on enhancing the relationship between financial advisors and their clients. Rather than opting for disintermediation, Flo chose to pursue a channel partnership based on our advice, resulting in a successful pilot launch. **Implementation:** Determining the right minimum viable product (MVP) for Flo was vital to its success. Our team of specialists came together to identify, design, and develop an MVP that aligned with the Flo promise. This process involved assembling a cross-functional team of product strategists, marketing experts, and experienced designers and developers, all with a unified goal of ensuring the client’s success in the market. This integrated strategy enabled a swift market launch, making effective use of Flo’s development budget. **Outcomes:** In July 2019, Flo rolled out its pilot program, enlisting 10 general agencies and 100 advisors who began working with clients. The company is currently supporting these advisors, referred to as Flo Strategists, in onboarding clients and tailoring their experiences. Flo anticipates commencing development on a new version of the app in Q1 2020, aimed at enhancing the functional capabilities for advisors to better influence their clients’ financial futures.

Weichert | Designing a Home for Modern Realty

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A Digital Overhaul for Weichert Founded in 1969, Weichert Realtors has expanded from a single office to 500 locations across nearly 40 states and Washington, DC. To improve their digital presence, Weichert collaborated with DefinedLogic to create a distinctive platform for potential home buyers, enabling them to search for listings and connect with agents. The goal was to enhance the home search process online by delivering a personalized digital experience on all platforms and facilitating connections with agents as buyers progressed in their purchasing journey. **Introduction** Transforming the digital landscape in real estate is a significant challenge, especially since today's home buyers are more informed than ever. We aimed to support buyers from their initial listing searches to obtaining professional guidance from the Weichert team. The resulting solution catered to the entire home buying process, featuring an intuitive search function and educational resources such as a "How much can I afford?" calculator, aimed at energizing and informing buyers. Additionally, we made it easy for buyers to connect with a Weichert agent through accessible contact details and forms, ensuring support both online and offline. **Implementation** To enhance user experience, we revamped the site and navigation, upgraded the search capabilities with various filters, incorporated map features, and personalized each user's experience by showing homes tailored to their previous search habits. The property listing pages were redesigned with prominent calls to action, allowing customers to quickly request further information, thereby increasing chances for Weichert agents to engage with new, qualified leads through their network of brokers. Recognizing the significance of mobile and tablet usage in house hunting, we concentrated on creating a responsive site that smoothly transitioned between web and mobile platforms. **Results** Following the launch of the revamped website, Weichert experienced a 48% rise in mobile form submissions. Additionally, the mobile conversion rate increased by 26%, signifying that users were more engaged on mobile devices than ever before.

Ascendant | Creating An Experience For Change

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**Enhancing a Brand** Located in the heart of Manhattan, Ascendant New York is a cutting-edge luxury detox center dedicated to assisting New Yorkers as they start their recovery journey from opioid and alcohol addiction. A team of addiction experts and investors approached us with a vision for establishing a medically supervised detox facility in Manhattan. Their goal was to create a brand that was personal, professional, and easily accessible for those seeking high standards in comfort and care. Defined Logic was entrusted with the task of developing the brand from the outset. **Intro** We began by deepening our understanding of the users through personas. **Strategy** Our initial realization was the profound and personal nature of addiction struggles, and we sought to reflect that in our branding approach to effectively connect with those in need. Our process started with gaining insights into the individuals facing addiction, using interviews and both quantitative and qualitative research. This led to the creation of personas and customer journeys, outlining various stages and touchpoints from addiction to recovery. These tools provided the roadmap necessary for ensuring the brand would resonate with prospective clients. **Execution** Combining our findings with the client's vision for market positioning, we developed a name, brand identity, and tone. This brand voice and aesthetic were then applied across both physical and digital platforms. After establishing the Ascendant New York brand, we finalised its visual identity with the distinctive “A” logo and the tagline “Recovery above and beyond.” By leveraging market research and available digital analytics, we fine-tuned our outreach strategies to engage both potential clients and referring doctors. Our multi-channel approach emphasized discretion and personalization, utilizing robust print materials alongside various digital channels targeted at the NYC market. Merging a superior user experience with an elegant design, we crafted a website showcasing the caliber of the staff and addressing the key concerns of potential clients. **RESULTS** With the print materials, website, and advertising campaigns finalized, our clients have successfully launched Ascendant New York, ready to connect those in need with their essential services.

10 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"DefinedLogic delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

CRM Consulting and SI

IT Staff Augmentation

ECM Consulting and SI

ERP Consulting and SI

Digital Strategy

Go-to-Market Strategy

Web App UI Design

UX Research & Usability Testing

Product UX Strategy

Brand Identity Design

Custom Web Application Development

Locations

Headquarters

116 Chestnut Street

Red Bank, New Jersey, United States 07701

+17329362172

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