Founded in 2017 with a small office and big ambitions, DECIDE quickly rose to prominence in Novosibirsk's branding market, driven by hands-on learning and strategic insights. Led personally by founders Diana Ochkina and Ekaterina Davydova, both with 15 years in architecture, design, and marketing, the agency emphasizes personal accountability and innovative, research-based visual solutions that deliver lasting business impact. DECIDE values synergy and trust, exceeding client expectations without additional costs. Despite challenges like the pandemic, the company expanded, engaging in industry education and sharing expertise openly through media and workshops. Focused on enduring, strategy-driven design over fleeting trends, DECIDE continues fostering talented professionals and delivering impactful branding across diverse sectors.