Orderbee: Making product delivery easy
Orderbee is among the most popular Order and Pay applications in the UK. Developed by Omnifi and part of Access Group’s software suite, it is utilized by several well-known hospitality businesses in the UK, including Wagamama, Fuller’s pubs, and Pitcher & Piano. In early 2020, the company noticed a significant slowdown in their agency pipeline due to the uncertainties brought on by COVID-19. This situation prompted the agency to allocate some of their internal resources to develop Orderbee. The initial development was carried out by Omnifi’s own internal squad focused on development and testing. However, as businesses resumed their digital transformation initiatives, Omnifi’s agency clients needed increased development support, which diverted their in-house team’s attention away from completing Orderbee. When Omnifi reached out to Deazy, they were pleasantly surprised by the cost-effectiveness of development services. The partnership began with the onboarding and vetting of three full-stack developers and a Quality Assurance resource to advance the Orderbee roadmap. This allowed Omnifi's internal team to redirect their focus to the agency pipeline. Deazy efficiently integrated the new team members, helping to develop new features for Orderbee within just four weeks. After the initial successful collaboration, the nearshore team also started assisting with agency projects, enabling the development team to adjust in size according to business and client demands. Currently, Deazy continues to enhance the Orderbee platform as its user base grows, offering the flexibility to scale the team up or down as required.