Anthony founded Deadly after noticing businesses often became briefly enthusiastic about generic AI tools but eventually reverted to manual processes because those tools lacked business-specific understanding. Deadly's mission is to create AI solutions that seamlessly integrate with existing systems, comprehend company data, and align with team workflows. The approach begins by deeply engaging with clients to identify and address their most time-consuming bottlenecks, avoiding unnecessary features or dashboards. Operating from Montreal, Deadly delivers working software from the outset, eliminating pilots and demos. Solutions are built within clients' existing tools, requiring no new logins or steep learning curves. Transparent about when custom AI is appropriate, Deadly prioritizes genuine needs over sales, welcoming direct communication about workflow challenges to tailor effective, honest AI strategies.