DDW

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1997

Year Founded

ABOUT DDW

Brand Story + Brand Design

"They consistently provide us with ideas that exceed our expectations." JUL 06, 2017 DDW We (re)invent brands. Whether you’re launching a new concept or an established brand in need of revitalization, DDW is here to help you connect with your audience on a personal level. How we achieve this Our team of designers, thinkers, and storytellers operates at the crossroads of strategy, design, and technology. We prioritize the wants, needs, aspirations, and dreams of 21st-century consumers, seeking innovative insights that reveal how your brand can capture attention and positively impact people's lives. Our goal is to create a comprehensive brand experience that maximizes your business impact—encompassing brand identity, naming, packaging, web, social media, SEO, advertising, and more. Our approach is highly collaborative; we partner closely with our clients on what matters most to their business while enjoying the process. And it’s effective. We’ve refined our methods through over 900 brand projects across more than 20 years.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1997

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Brand Identity Design

15% Packaging Design

8% Marketing Collateral Design

2% Graphic Design

50% Social Media Marketing

About the Team

OUR STORY

For over 25 years, DDW has been a trusted brand and experience design agency founded by Barry Deutsch on the West Coast. Our team of thinkers, storytellers, designers, and technologists collaborates passionately to tackle our clients' most challenging marketing issues. We deliver innovative solutions rooted in fresh insights, bold ideas, and creative excellence. Offering a wide range of strategic, design, and integrated marketing services, we follow a fast-paced, agile approach through rapid design sprints that enable continuous creation, iteration, and optimization. This proven method has led us to successfully partner with leading marketers worldwide across more than 900 brand projects, making DDW a recognized and award-winning name in brand design.

Portfolio

Blue Point Brewing - Keeping It Salty

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Blue Point is an authentic coastal brewery located in Patchogue, Long Island. Renowned for their New York mentality, witty dockside humor, and delightful range of craft beers inspired by their hometown, Blue Point has become a beloved choice among East Coast beer enthusiasts. Following their acquisition by AB-InBev in 2016, they have also emerged as one of the fastest-growing breweries in the area. AB-InBev enlisted DDW in 2016 for a project, leading to a flourishing partnership. We have designed more than a dozen of their craft and seasonal beers, including a few national brands—each showcasing the quirky dockside character that defines Blue Point. One of their standout products, ‘The IPA,’ is a New York style IPA featuring bright hoppy notes and a classic big city vibe. Drawing inspiration from New York’s iconic pop culture, ‘The IPA’ comes in a series of colorful cartons reminiscent of Warhol's art—ideal for cookouts, museum exhibitions, or street art promotions. Naturally, there’s a touch of nautical humor included too; can you find the hidden fisherman enjoying his day in the city? Collaborating with Blue Point is a fun experience. Each project is dynamic and requires teamwork, starting with engaging brainstorming sessions with the Blue Point team. From there, we come up with inventive concepts, humorous brand names, and playful packaging designs that embody the quirky seaside spirit of Blue Point Brewing Company. Each beer label we create tells a story and is sure to be a hit on Instagram. And, of course, the beers themselves are exceptionally good!

Decathlon - The World's Sporting Goods Store

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Decathlon, a France-based sporting goods giant with over 1,500 stores worldwide, aimed to open its first superstore in Emeryville, CA, near San Francisco. Surprisingly, they are largely unknown in the U.S. We were excited to help introduce Decathlon to Bay Area sports enthusiasts by creating a marketing campaign for this significant store launch. Our two main objectives were to increase foot traffic to the store and achieve over $1 million in sales within the first two weeks, all while adhering to a tight budget. DDW identified a key brand insight that led to the development of our campaign: Decathlon designs and manufactures all their products, ensuring high quality at low costs. This results in outstanding products at great prices, making sports accessible for everyone. Our media strategy included a blend of paid and organic social media, experiential marketing, and outdoor advertising, all focused on Emeryville and nearby areas. For social media, we produced videos showcasing innovative Decathlon products, such as a tent that sets up in just two seconds and a full-face snorkel allowing for breathing through both the nose and mouth. We also highlighted Decathlon's diverse range of offerings across more than 80 sports. Additionally, we launched the ‘Have A Ball’ campaign by branding a classic 1963 Citroen panel truck—named ‘Le Bleu’—and filling it with basketballs, soccer balls, golf balls, and more. ‘Le Bleu’ traveled around the community distributing over 15,000 free balls to children in local schools and parks. It was gratifying to contribute to the community in this way. The results were remarkable: foot traffic at the grand opening surpassed our target of 15,000, and sales during the first weekend exceeded expectations. Great for us!

Perfect Day - Dairy Made Perfect

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Perfect Day, a leading food tech startup based in the Bay Area, aims to transform the dairy industry. They have developed a method to produce dairy proteins that are nutritionally equivalent to those derived from cows, but entirely free from animal products. This innovation allows for the creation of delicious dairy without relying on factory farms, which are significant contributors to greenhouse gas emissions. In early spring of 2019, the Perfect Day team contacted DDW with a request for a comprehensive brand story and strategy, a new logo, a distinct brand voice, and an updated identity and aesthetic. Additionally, they needed to launch and distribute their unprecedented ice cream by early July. This required an enhanced brand, a functional e-commerce website complete with engaging "how we do it" videos, ice cream packaging, and an eye-catching ice cream truck to create excitement. The timeline for this project was just over three months. Collaborating closely with the company’s founders, DDW crafted the Perfect Day brand narrative and voice, establishing an inviting and informative design that integrates the scientific aspects of their product with the brand’s positive spirit and assertive attitude. Our contributions included a refreshed identity, a photoshoot to capture the vibrant personality of the Perfect Day brand, a dynamic animated video that explains the product's underlying science, a new interactive website, and appealing ice cream packaging that matches the taste of their remarkable animal-free ice cream. Everything launched on schedule, and Perfect Day's ice cream sold out in just one (perfect) day. Building on the excitement generated by their groundbreaking technology, Perfect Day is planning to make additional announcements soon, with DDW by their side.

8 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"DDW delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Packaging Design

Marketing Collateral Design

Graphic Design

Social Media Marketing

Locations

Headquarters

480 Gate 5 Road, Suite 100

Sausalito, California, United States 94965

+14154878520

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