Increased leads 249% YoY for PM Company with PPC
Nest Finders Property Management
In a challenging market, Nest Finders successfully boosted their conversions by 249% year-over-year while simultaneously lowering their cost per lead.
### ABOUT NEST FINDERS
Nest Finders is a property management firm based in Jacksonville, FL, specializing in rental properties. They cater to hundreds of homeowners, investors, and tenants throughout Northeast Florida.
### CHALLENGE
Blakely Hughes, the broker and owner of Nest Finders, aimed to delve into search marketing and initiated his own campaigns. However, he soon discovered that mastering Google Ads required far more time than he anticipated. After attempting to work with several agencies, he found that none were sufficiently innovative or competitive. Hesitant to engage with another agency, Blakely was ultimately persuaded by DDM Generation’s responsiveness, thoroughness, and eagerness to assist him.
DDM Generation is a premium boutique agency specializing in search engine marketing.
### SOLUTION & OUTCOMES
With the support of DDM Generation, Nest Finders has experienced consistent growth while reducing cost-per-click through more effectively targeted campaigns and the exclusion of irrelevant searches. What distinguishes DDM's search marketing lead generation includes:
- **Custom Ad Copy**: Developed Google ad copy tailored to specific keywords, leading to a 76.38% increase in click-through rate.
- **Account Optimizations**: Implemented adjustments for keywords, demographics, and devices, resulting in a 249.32% year-over-year increase in conversions.
- **A/B Testing**: Conducted A/B testing on ad copy for ongoing enhancements, which contributed to a 131.73% rise in conversion rate.
- **Trust**: DDM is a straightforward agency with no nonsense, leading to saved time and reduced stress.