Dawn Creative

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

ABOUT DAWN CREATIVE

When you can be anyone – be you.

We are Dawn, a creative agency certified as a B Corp that prioritizes branding and is dedicated to helping you stand out. By understanding what resonates with your customers, we will assist you in making an emotional impact, influencing perspectives, and realizing your true brand potential.

Tech Stack

NextJSReact

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided+6 Services

7% Brand Identity Design

4% Brand Guidelines Development

3% Marketing Collateral Design

1% Infographic Design

2% Graphic Design

3% Brand Refresh & Rebranding

14% Custom Web Application Development

6% CMS Development & Customization

About the Team

OUR STORY

Our Narrative In a society where branding is paramount, our focus revolves entirely around it. We consider aspects like your appearance, voice, movements, and emotions, as well as what you communicate and the manner in which you convey it—tempo, tone, and touch all play a role. While some may label it as obsession, for us, it’s simply our passion. From crafting brand identities and developing websites to creating motion graphics and more, we equip you with everything necessary to approach each day with assurance, backed by a brand that instills pride in both your customers and your team.

Portfolio

Tracks and Layers

Tracks and Layers, a motion and animation studio located in Manchester, sought a rebranding as they approached their 10-year anniversary. They have collaborated with clients such as CBBC and the BBC on notable projects like Blue Peter and Andy and the Band. Although they have been successful, Tracks and Layers aimed to shift focus from just their client work to establishing a brand identity that embodies their core values of fun, emotional resonance, and adaptability. They aspired to develop a bold and recognizable identity that aligned with their goals of becoming distinctive and innovative. The task was clear: develop a vibrant brand that not only encapsulates their values but also enhances their standing in the market, making Tracks and Layers as unforgettable as the projects they deliver. The creative journey began by exploring how the studio's three main pillars—fun, emotion, and adaptability—could be reflected in their brand identity. Drawing inspiration from animation software interfaces, the concept incorporated visual elements such as keyframe shapes, layers, and timelines. This flexible system was designed to embody the studio’s capacity for creative evolution with each new client brief. At the heart of this concept was a mascot named Moti, intended to visually convey the range of emotions Tracks and Layers aims to inspire through their work. Moti is characterized by his ability to change shape, color, and expression to represent feelings like joy, anger, or sadness, with his eyes used to express these emotions. His ever-changing form reinforces the central idea of adaptability. Following an engaging presentation for the client, we combined these ideas into a cohesive system where Moti interacts with a flexible, keyframe-inspired visual identity, providing a playful yet structured dynamic. Given that motion is integral to their identity as an animation studio, we ensured that every element we designed seamlessly contributed to creating a lively and fluid brand identity.

Dear Sailor

Dear Sailor approached us to create a fresh brand identity for their new exclusive bar located in Spinningfields, the center of Manchester. The design concept was influenced by the underground jazz cafes of 1930s Tokyo. These hidden establishments, referred to as kissas, were vibrant and atmospheric venues where people could freely experiment with new ideas, food, and music during Japan's prohibition era. Patrons would send letters starting with “Dear Sailor” to request contraband items like alcohol and records, fueling a sense of mystery and anticipation that shaped Dear Sailor’s brand identity—a space where the old meets the new, providing an escape from the mundane. Our design journey began with a deep dive into the story behind Dear Sailor, which included workshops and visual brainstorming with the client that focused on the era’s secretive atmosphere. A key design theme was concealment, influencing many of our decisions—including the wordmark, which features a “strike-through” effect to partially obscure the text, reflecting the necessity for secrecy during prohibition while adding intrigue to the branding. We also referenced prohibition-era posters that often showcased bold, strikethrough visuals to protest against alcohol bans. By integrating this visual style into the brand, we connected with that historical context, imparting a rebellious spirit. The elegantly designed “DS” monogram features fishtail-style flourishes on the serif letters, nodding to the nautical roots of the name Dear Sailor and inspired by naval insignia. Collaborating closely with architects AXI, we ensured the visual identity complemented the physical space. The interior's use of materials like copper and dark wood influenced the brand’s color palette, which features warm and rich tones to evoke a sense of sophistication.

Rick Shiels

Rick Shiels boasts the world's top golfing YouTube channel, amassing over 2.5 million subscribers and steadily growing. Our goal was to refine the strategy and brand identity of Rick Shiels Media to expand its reach beyond the digital realm and attract new fans. As part of this process, we aimed to enhance the consistency and depth of the existing graphical output across online platforms. We began with a series of workshops to establish the brand’s purpose and values, aligned with Rick’s vision of making golf accessible and enjoyable for all, while dismantling stereotypes of the sport being costly and exclusive. We then focused on developing a core theme that would steer our creative strategy, centering around the idea of “play” to emphasize accessibility and enjoyment in golf, encouraging people to engage with the sport. The term "play" also reflects the origins of Rick's brand on YouTube. We designed a visual framework inspired by the classic photograph ‘Bobby Jones with a Driver’ by Harold Eugene Edgerton, which captures a golf swing using stroboscopic techniques. Our aim was to convey the dynamic nature of motion in our visuals, incorporating graphical tracer lines commonly used in golf to illustrate swing and ball trajectory. It was essential to incorporate these concepts into Rick’s YouTube channel without overshadowing his content and while respecting his loyal audience. To achieve this, we focused on enhancing the visual language, standardizing typography, motion elements (including a custom typeface), scoreboards, leaderboards, and color schemes. As a result, Rick Shiels Media now boasts a refreshed brand identity that is both cohesive and versatile.

6 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Dawn Creative delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Brand Identity Design

Brand Guidelines Development

Marketing Collateral Design

Infographic Design

Graphic Design

Brand Refresh & Rebranding

Custom Web Application Development

CMS Development & Customization

Product Design

Other Design

Search Engine Optimization (SEO)

Explainer Video Production

Brand Film & Corporate Video

Motion Graphics & Visual Effects

Industry Recognitions

B Corp Certified

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Best Direct Mail Campaign with Zen Internet

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Best Creative/Digital Agency

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Shortlisted: Small Budget B2C Campaign of the Year

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Locations

Headquarters

73A Hulme Hall Road

Cheadle Hulme, Cheshire, United Kingdom SK8 6JZ

+441617110910

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