With expertise in Google Ads account management, I specialize in optimizing paid search campaigns to meet specific CPA and ROAS objectives. By restructuring accounts, refining query controls, and implementing Performance Max guardrails, I ensure precise targeting and budget efficiency. My hands-on approach includes developing tailored account architectures, such as SKAG-lite structures and careful negative keyword strategies, alongside brand isolation and anomaly detection to maintain campaign health. Additionally, I conduct thorough ad asset and landing page tests, providing clear insights for improvement. Complimentary comprehensive audits are offered to evaluate account structure, query effectiveness, budget allocation, and tracking accuracy, all aimed at reducing cost fluctuations, accelerating testing, and enhancing intent-driven reach for sustained advertising success.