Datomni

At Datomni, we focus on analytics and data-driven marketing, driven by our commitment to helping businesses expand. Our team has a wealth of experience from notable companies like Aviva, RTB House (the world’s second-largest remarketing firm), and Leroy Merlin, among others. We have successfully completed over 50 projects in the realms of data-driven marketing, martech, and advanced analytics, and you can find more information on our website. We manage an advertising budget that exceeds 4 million euros and our Berlin-based community, "10X - Data-driven marketing," has over 1,300 members with more than 40 meetups held. We offer assistance in three key areas: 1. **Enhancing Campaign & Funnel Performance:** We aim to boost sales and improve customer profitability. Our expertise in this area includes: - Optimizing campaigns for Facebook Ads, Google Ads, and LinkedIn Ads - Enhancing remarketing strategies for sectors such as B2B, e-commerce, beauty, and education - Maximizing custom audiences by creating them from email addresses, phone numbers, and other identifiers 2. **Increasing Marketing Operations Efficiency:** Our experience in this domain includes: - Developing marketing technology stacks, primarily using Zapier along with custom API and webhook integrations, and reporting through Data Studio - Cleaning, validating, and enriching lead data - Creating custom lead scoring models 3. **Ensuring High-Quality Marketing Data and Enhancing Data Capabilities:** Since online marketing relies heavily on data, the adage "you are what you eat" holds true here as well. Poor data acts as a barrier to achieving optimal marketing performance, and we focus on the following areas of expertise: - Setting up Google Analytics and Google Tag Manager configurations, including event tracking, goal conversions, segments, custom definitions, user IDs, and both basic and enhanced e-commerce - Implementing Segment and customer data platforms Let’s grow together!