Starting as a single web analytics department within a marketing agency, our team has grown to twenty specialists focusing on automation, Data Science, Business Intelligence, data strategy creation, and financial controlling for billion-revenue clients. Initially, we evaluated performance marketing under Proficia, fine-tuning strategies and campaigns. Over time, we've optimized data collection, leveraging marketing tools to develop automated scripts and data infrastructure serving over 130 clients. While proficient in data analytics, we recognize the need to understand clients' businesses deeply and deliver tailored growth solutions based on real data. Our evolution includes securing Sportega, a major client, establishing a new brand under Jakub Kaláb and Lukáš Vožda as Databy, launching the Mark O modular reporting system, and leading Data & Analytics