Marketing Data Collector
**Project Overview**
BABR needed a centralized system to monitor and assess the effectiveness of its organic marketing efforts across various platforms. The existing manual reporting process was labor-intensive and drained valuable time and resources. The goal was to automate data collection, integrate metrics from different channels, and provide continuously updated performance dashboards.
**Challenges**
The client encountered several operational hurdles:
- Marketing data was dispersed across multiple platforms.
- Generating reports manually involved three employees.
- Reporting took up an entire workday.
- There was a lack of centralized visibility into performance.
- Marketing metrics weren’t automatically refreshed.
A cost-efficient, automated reporting system was necessary to enhance analytics workflows.
**Solution**
Data Prism created a no-code pipeline for aggregating marketing data using Make, an automation platform. Connectors were set up for Facebook, LinkedIn, Google Analytics 4, and Capsule CRM. Marketing performance metrics were automatically pulled and organized into structured dashboards in Google Sheets. Data pipelines were scheduled for daily updates, providing real-time insights into campaign performance, engagement metrics, traffic sources, and lead pipeline status. The reporting framework categorized insights by platform, facilitating structured analysis of page performance, post engagement, traffic acquisition, conversion patterns, and CRM opportunity tracking.
**Results**
- Automated reporting of cross-platform marketing performance
- Eliminated the need for a full day of manual reporting
- Reduced the operational workload on three internal staff members
- Delivered centralized marketing analytics dashboards
- Enabled daily tracking and optimization of performance
- Enhanced visibility into the lead pipeline and campaign success