Dapper - the demand agency

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT DAPPER - THE DEMAND AGENCY

We maximize growth for impactful brands

Get in touch: hello@dapper.agency🌱 At Dapper, we strive to enhance the growth of meaningful brands by leveraging cutting-edge tools and technology, exceptional creativity, and highly skilled professionals. We evaluate and refine your lead generation process to effectively transform prospects into Sales Qualified Leads. Unsure if we're the right fit for you? Reach out to us for a complimentary growth audit! Here's what you can anticipate: Our expertise🧠

Languages Spoken

DutchEnglish

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Demand Generation Marketing

10% Pay Per Click

5% Other Digital Marketing

20% Google Ads Management

15% YouTube Advertising

15% Retargeting & Remarketing Campaigns

About the Team

OUR STORY

Demand Team offers a bespoke B2B marketing solution by assembling a dedicated group of top-tier experts tailored to complement your existing in-house team. Focused on building high-performance marketing engines, they bring together seasoned professionals skilled in content, strategy, performance marketing, and AI to drive significant revenue growth. Catering primarily to ambitious B2B SaaS, service, and hardware scale-ups across Europe and North America, they emphasize a collaborative, hands-on approach combining strategy development with execution. Engagements typically last from three to twelve months, ensuring measurable pipeline and revenue impact. Regular bi-weekly meetings and continuous communication keep clients informed and involved, with flexibility to adjust team composition to evolving project needs.

Portfolio

178% Increase in Total Deal Value with Demand Gen

Sustainable Capital Group

Sustainable Capital Group is a finance company focused on sustainability that supports mid-sized businesses, green financiers, and impact investors in meeting their financial and sustainability goals. Their process involves three stages: firstly, financial analysts evaluate the eligibility of the plan, project, or business for funding; secondly, they identify the best financing options; and finally, they connect the organization with their expanding network of green financiers and impact investors to secure the needed funding. At the same time, sustainability experts ensure that the organization meets European regulations and standards. For impact investors and green financiers, they offer investment options that comply with the EU Taxonomy. When we began collaborating, SCG faced significant obstacles, including a lack of content and dependence on existing networks. Our goal was straightforward: to enhance their brand visibility and refresh their marketing approach. After a successful rebranding, they needed to emerge from their comfort zone and make a substantial impact in their field. Our strategy was comprehensive. We began by positioning their Subject Matter Experts as Thought Leaders on LinkedIn, guiding them to share engaging content, which increased engagement by an impressive 51%. We also launched a blog on their website, regularly publishing SEO-optimized articles to boost their online visibility, resulting in a threefold rise in organic traffic. To improve their lead capture and optimize the customer journey, we created a conversion rate optimization (CRO) landing page and initiated email outreach campaigns to nurture their Ideal Customer Profiles (ICPs).

Reducing Logitech's CPL with 70% on the B2B market

Logitech

Logitech is primarily recognized as a global producer of computer peripherals and software aimed at the consumer market. Nonetheless, this multinational corporation also leads in the business-to-business sector for video collaboration. Whether in boardrooms, living rooms, hot desks, or huddle spaces, Logitech offers companies a comprehensive range of video conferencing hardware, software, and services. The pandemic has transformed the workplace for many, making hybrid work arrangements increasingly common in numerous offices. In these environments, some employees work from the office while others do so remotely, often transitioning fluidly between the two. Work is now defined more by presence than by location. Logitech's solutions facilitate the establishment of efficient hybrid workplaces, allowing teams to collaborate effectively from anywhere without sacrificing quality, productivity, or creativity. As more organizations adopt hybrid work strategies, there is a noticeable rise in the demand for hybrid working hardware and software. For Logitech, it is essential to remain top-of-mind for businesses seeking to enhance their workplace settings. We support Logitech in raising awareness and generating leads for hybrid solutions through the creation and implementation of paid social media campaigns aimed at acquiring both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). We are currently running and launching these campaigns while also improving existing ones. Additionally, we assist in executing paid social media campaigns for various resellers of Logitech's hardware and software products. To date, this effort has yielded the following outcomes:

Ultimaker: Generating 5000+ leads in 20+ countries

Ultimaker

Ultimaker is a leader in the 3D printing sector, developing sophisticated 3D printers and software for consumers to use independently. In just a decade, they have established themselves as the top players in the market. The Challenge The marketing team for the EMEA region presented us with very ambitious targets. They required a significant volume of leads for the sales team to achieve their annual revenue goals. Their request was straightforward: create campaigns that generate a high number of quality leads at minimal costs. The Solution Over the course of 12 months, we conducted more than 50 experiments across LinkedIn, Facebook, Google Search, and YouTube in over 20 countries. We quickly expanded any successful experiments to help reach the challenging lead generation goals. Through our testing, we gained a clear understanding of which channels and lead magnets effectively engaged and converted the audience. This resulted in successful campaigns in over 20 countries, generating more than 5,000 leads within a year.

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