Cubed is a multi-touch attribution platform that equips you with the insights needed to achieve a higher marketing ROI than you ever imagined, enabling you to maximize revenue throughout the user journey. It employs a unique multi-touch attribution system grounded in propensity modeling, utilizing a neural network—a sophisticated machine learning framework. This system is continuously learning which user behaviors increase the likelihood of a purchase. Such deep insights empower brands with the data necessary to excel in their market.