LifebankUSA Rebranding
LifebankUSA needed a brand identity update as they were losing market share to larger competitors with more established brands, even though those brands offered inferior products. To strengthen their position as a leader in cord blood banking while still appealing to their primary audience of expecting parents, CSI approached the task with a focus on simplification. We modernized their corporate logo, refined their primary and secondary color schemes, adjusted their typography, fine-tuned their brand voice, and clarified their key messages. Following this, we undertook several large-scale projects, including redesigning their corporate stationery, revamping their print and digital advertising campaigns, completely redesigning their guidebook, creating an inbound marketing campaign strategy, updating their in-hospital delivery system, producing a new overview video, and developing a customized iPad app for their salesforce. Our redesign of the LifebankUSA Guidebook received an award at the NJ Art Directors Club annual show.