Data Management & Customer Loyalty Program
Using the core components of the InsightOS platform along with loyalty and contact services, Crystalloids established the Rituals Google Cloud, which serves as the company's proprietary data management system. By integrating various APIs developed on Google Cloud, Crystalloids connected numerous data sources, such as Exact, Demandware, Salesforce, and Selligent. As a result, Rituals can now collect and store comprehensive customer and product data in a centralized location, ensuring all information is accessible across multiple touchpoints in real-time. To create a unified view of the customer, Crystalloids also launched a customer loyalty program for Rituals. Members of this program enjoy perks like a complimentary welcome gift, free online shipping, inspiring emails, personalized surprises, and a gift with every purchase. This program allows Rituals to obtain real-time customer data from all their locations and touchpoints, storing it in the Google data lake, thereby merging online and offline customer information. Ultimately, the combination of the Google Cloud Platform and the loyalty program enables Rituals to enhance product and customer analysis, optimize inventory management, and improve targeting efforts.