DisneyABCPress.com Custom WordPress Solution
Disney ABC Television Group
The Disney | ABC Television Group (DATG), which includes all Disney and ABC-branded media networks, oversees numerous stations that offer news, entertainment, and children's programming both in the U.S. and globally. ABC reached out for assistance in developing DisneyABCPress.com, a website designed to promote various global media networks that needed complex integration. At that time, DATG had six outdated network sites and one corporate site, all built on an old proprietary system, leading to a disorganized experience for over 8,000 press members relying on these sites for updated program information. Content management had become burdensome for ABC staff, who were dealing with multiple complicated processes to update content across all sites. DisneyABCPress.com was envisioned as the solution. Crowd Favorite created a tailored WordPress platform that unified all seven sites into a single system. This approach provided one administrative interface, greatly simplifying content management for ABC staff, enabling them to publish and edit content from a single location. We also implemented a bulk editing feature that allowed them to manage hundreds of images simultaneously. Custom templates were designed to reflect the unique branding of each site while maintaining overall cohesion across DisneyABCPress.com. By establishing a unified site structure, we achieved a consistent look and feel, enhancing the user experience. Additionally, we streamlined the navigation to ensure important pages could be accessed with minimal clicks.