Crossfield Digital

Crossfield is a digital agency that specializes in web and mobile software development, as well as creative and product strategy services. Initially, the company started as PrePlay, a mobile gaming startup that created web and mobile applications allowing sports enthusiasts to predict outcomes for every play in various games. From 2010 to 2015, PrePlay was recognized as the leading live sports prediction game, covering professional baseball, football, hockey, and tennis, generating over 50 million user predictions across all its applications. In September 2014, PrePlay was acquired by FanVision Entertainment (FVE), which integrated PrePlay’s management and technical skills to enhance the spectator experience. As part of the Related Sports and Entertainment (RSE) Ventures portfolio, FanVision’s collaboration with its sister company Relevent Sports—organizers of the International Champions Cup—marked the agency's shift from mobile gaming experts to a full-service software development agency. After successfully launching the International Champions Cup website and partnering with Bleacher Report for its March Madness Bracket Challenge Game, we aimed to rebrand the agency to better represent our expanded skill set. While prediction gaming (including live prediction, bracket, and streak games) continues to be an area of expertise, we assembled a team with decades of collective experience in creative design, development, and digital strategy that extends well beyond gaming. Consequently, PrePlay as a standalone product was discontinued, leading to the establishment of Crossfield Digital, the agency, in October 2015. Our specialties include technology, strategy, web and mobile development, UI/UX design, corporate branding, WordPress, Ruby on Rails, React Native, Elixir, content management systems, gaming, ticketing, sports data, e-commerce, and bracket games.