CreativeRace

For CreativeRace

Is this your company?

Edverise AI compiled this profile from public information so buyers could find you. Claim it to edit every field, add your portfolio and respond to reviews.

Claim & verify for free

Manage the listing yourself. Verify by work email or company domain to earn the verified badge.

Claim this profile

Suggest an edit

Not ready to claim? Send a correction and our team will review and update verified factual errors.

Suggest an edit

Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

1978

Year Founded

ABOUT CREATIVERACE

Creative • Performance • Strategy • Comms

We are CreativeRace, specialists in strategy, performance, and creativity for brands in a highly interconnected environment. We pinpoint the intersection of Brand and Performance, delivering impactful work that yields significant results for our clients. With over 40 years of experience and unmatched comprehensive services, we can offer integrated solutions that consistently achieve reliable results. Having been involved in marketing since 1978 and having worked with clients of all sizes and industries, we have gained a deep understanding of their true priorities. This expertise allows us to maintain partnerships with many clients that span decades rather than just years. Our clientele includes ASDA, Greggs, icelolly.com, and VIP SKI. Our main services can be accessed by contacting Emailnewbusiness@creativerace.co.uk to engage with our team.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

1978

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Digital Strategy

13% Pay Per Click

12% Search Engine Optimization (SEO)

5% Social Media Marketing

15% Packaging Design

35% Graphic Design

About the Team

OUR STORY

With over 45 years of experience, The Buyer Experts center their work around a profound understanding of buyers, guiding audiences from initial impressions to final clicks with engaging and informative experiences. Dedicated to high standards, they combine the agility and enthusiasm of a start-up with seasoned knowledge, ensuring their output is not only visually appealing but also highly effective. Collaboration is integral, fostered in a dynamic office environment encouraging flexible teamwork and creativity. Their core values—teamwork, responsibility, trust, excellence, and intelligence—shape their approach, driving them to build honest, respectful relationships and deliver outstanding results. This commitment to quality and integrity forms the foundation of their trusted client partnerships.

Portfolio

Helping VIP SKI get back on piste

VIP SKI

The Covid-19 pandemic severely affected the luxury travel company VIP SKI. The company had to arrange the return of customers stranded in ski resorts and issue refunds for numerous bookings before entering administration. After the managing director purchased the company from administration, a relaunch was necessary, accompanied by a new service offering. VIP SKI transitioned from a luxury tour operator to a luxury accommodation provider in France. Our objectives were to assist with the brand relaunch, attract the right customers, and enhance performance. However, we faced challenges due to ongoing travel restrictions, uncertain seasonality during the pandemic, and intense competition in the market. Although it appeared to be a daunting task, we managed to navigate it successfully. Our marketing strategy included: • Initial targeted SEO to improve website usability and content • Targeted branded PPC campaigns to support the relaunch • Targeted generic PPC to reach the appropriate audience. In spite of the business and market challenges, as well as the ongoing pandemic, we played a significant role in the success of the new business model, especially when VIP SKI was at its lowest and had to rebuild from the ground up. While results and statistics are difficult to compare due to the shift in services offered, our Digital Strategy accounted for 18% of the overall business revenue within six months. VIP SKI's response has been overwhelmingly positive, and we anticipate continued success as we prepare for a strong 22/23 season.

Strategy, Concept & Design for ASDA

ASDA

Reducing waste is becoming increasingly crucial. When ASDA decided to introduce its first trial store focused on sustainability, they sought our assistance in developing its strategy, concept, and design. The ideas implemented during this trial would later be expanded nationwide. We explored ways to empower customers to make more eco-friendly choices, including reducing waste and plastic usage, improving recycling options, and introducing self-service refill stations. However, we also needed to find methods to motivate a change in consumer behavior, as breaking established habits is challenging. While many people desire to be more sustainable, they often perceive it as difficult to change their long-standing routines. Thus, our primary challenge was addressing human nature and the reluctance to adapt. The enormity of environmental issues can leave individuals feeling powerless; however, collective small actions can accumulate to make a significant impact. Research indicated that waste reduction was seen as an attainable goal for many, leading us to adopt this as our primary focus. We developed a campaign called 'LET’S CUT OUT WASTE,' encouraging everyone to take simple actions that contribute to a common cause. To convey our message effectively, we designed a distinct visual identity that diverged from typical sustainability campaigns and integrated it across all customer interactions. The campaign was awarded 'Best Retail Campaign' at Prolific North's Marketing Awards 2021.

Design for Greggs Christmas Range

Greggs

Despite being one of the country's most beloved high street brands, Greggs often isn't considered a primary choice during the holiday season. We aimed to elevate their festive presence to ensure the brand garnered the recognition it merited. With so much already on people's minds during Christmas, they don't need to add another retailer to their list. Since the holiday season is packed with activities starting from December 1st or even earlier, we needed to give shoppers a compelling reason to include Greggs in their Christmas plans. Collaborating closely with Greggs' marketing team, we built on the distinctive blue theme developed by our designers in the previous year and enlisted renowned illustrator Jan Bielecki to create stylized depictions of 'real-world' cityscapes. Using vibrant, festive typography, we highlighted the realities of Christmas in our product messaging, positioning Greggs as an essential holiday solution. Our campaign was fully integrated, covering point-of-sale displays, packaging, and digital screens.

4 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"CreativeRace delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Digital Strategy

Pay Per Click

Search Engine Optimization (SEO)

Social Media Marketing

Packaging Design

Graphic Design

Industry Recognitions

Best Poster

View source

Best Retail Campaign

View source

Locations

Headquarters

No. 1 Leeds, 26 Whitehall Road

Leeds, England, United Kingdom LS12 1BE

Reviews For CreativeRace

Submit A Review

No Reviews Yet

Be the first to share your experience working with CreativeRace.

Write a Review