Water can design
MINAS BRAZILIAN STEAK HOUSE
Client: Minas Brazilian Steakhouse
Service: Packaging Design, Brand Extension, Visual Identity
Location: Calgary, Alberta, Canada
Year: 2024
Minas Water was launched to introduce the vibrant spirit of Brazil to festival-goers in Canada. This initiative, designed for Minas Brazilian Steakhouse, sought to combine cultural identity, functionality, and visual storytelling into an appealing beverage line suitable for Calgary's summer events. The product features two different water options:
- Pure Spring Water (still)
- Sparkling Water (carbonated)
The entire creative direction, concept, and visual execution were crafted by Rey Guillen Diaz of THECREATIVEREY, with final creative input and approval from Carolina López, the brand owner of Minas. Her collaboration was instrumental in refining the message and ensuring a cohesive visual identity throughout all elements. This project embodies the vivacity of Brazilian culture while meeting Canadian market standards, featuring:
- Bold colors and textures reflecting Brazil's dynamic energy
- Fully bilingual labeling (English/French) for Canadian regulations
- High legibility for outdoor visibility at festivals
- QR code integration and strategic marketing alignment
- Print-ready design for large-scale production and practical distribution
More than just a beverage, this design symbolizes a brand extension with depth—a visual product experience that creates an emotional connection and enhances perception. At THECREATIVEREY, we believe that every design should not only be aesthetically pleasing but also foster identity, inspire trust, and capture attention.