Creatella operates at the intersection of a startup incubator and a tech and marketing agency. Founded in Singapore with European roots and collaboration from over 15 countries, Creatella is a dynamic and ambitious startup focused on accessing uncharted markets and enhancing global accessibility. Their mission is to excel in the competitive startup landscape by conceptualizing, developing, and launching innovative products each year while providing other startups with the technological and marketing expertise required for growth. iDoo is a platform that enables users to design and decorate a room professionally in under a week. It begins with a personal style questionnaire to assess preferences, space, and budget. Based on this information, it pairs users with a qualified interior designer who creates a tailored concept for their space. Once the concept is approved, iDoo provides a shopping list, simplifying the process to a step-by-step guide. The technology behind iDoo includes HTML, CSS, JavaScript, jQuery, MySQL, PHP, and Laravel, along with a sophisticated one-to-one messaging system and project dashboard. After successfully collaborating with Creatella to develop the platform, iDoo is now live and accessible internationally, currently in its beta phase and gaining market traction.