Product Driven SEO Growth for EU Travel Site
Achieved 5X organic growth and doubled organic revenue. Here's how we accomplished it: We integrated verkehrsmittelvergleich.de, which was initially the main domain for our business, designed specifically for the German market. As the business expanded, we transitioned to the more market-friendly name - fromAtoB. Despite the rebranding, we continued to operate Verkehrsmittelvergleich as a separate entity independently. Our analysis revealed that Verkehrsmittelvergleich had a higher Domain Authority (DA) and its timetable feature attracted a significant amount of informational traffic that we hadn't monetized. Consequently, we collaborated with developers to set up 301 redirects from Verkehrsmittelvergleich to fromatob.de, which increased fromatob.de's DA from 43 to 50, resulting in 5X organic growth and doubling our transactions. Additionally, the timetable feature, managed under fromAtoB, is regularly tested through A/B strategies to enhance conversion rates and user experience.
For domain unification, fromAtoB managed separate country-specific domains, like fromatob.de for Germany, fromatob.at for Austria, and fromatob.ch for Switzerland. We spearheaded efforts to centralize as we ventured into new markets such as the USA, UK, France, and Italy, further expanding into other EU and NA regions. We worked diligently to position fromatob.com as the primary domain, organizing country-specific content under an ISO-compliant folder structure, such as /en-GB/ for the UK, /en-US/ for the USA, and /de-DE/ for Germany. This strategy significantly enhanced our organic market visibility, improved performance across all regions simultaneously, saved on marketing expenses, and ensured a solid return on investment for SEO spending.
We also developed a headless CMS using Strapi and NodeJS, allowing us to serve content through a RESTful API to our website and mobile applications. This modular approach enables us to scale and meet the growing global demand effectively for Fromatob GmbH.
