Craft Innovations

Craft Innovations is a worldwide research and UX design agency that assists financial institutions and fintech startups in accelerating innovation and boosting their valuation and profitability by transforming user insights into outstanding customer experiences. Here are some highlights about our achievements: – Over 35,000 hours invested in user research and usability testing – An average UX/UI design usability score of 91/100 – Our work has influenced 51 million users globally. We are trusted by renowned brands such as Mastercard, UNDP, British American Tobacco, CanadaVisa, CanadaHelps, Glovo, PrivatBank (serving 17 million customers), BCU Financial, Neo-Fin, and Meest North America. We deliver UX solutions tailored for banking, fintech, credit unions, trade and investment, cryptocurrency and digital assets, insurtech, and tax and accounting, enabling you to excel in your sector. For startups and SaaS companies, we offer a comprehensive service that includes validating product hypotheses, designing and assessing market fit and monetization models, creating product UX prototypes, visual design (UI), branding, and conducting usability tests and audits on existing products. Our approach helps make products more appealing to investors, speeds up time to market, and enhances product metrics such as conversions, user retention and engagement, ARPU/ARR/LTV. Collaborating with Craft Innovations provides more than just services; our founders also serve as startup mentors and experts in accelerators such as EBRD Startup Ventures, USF, IT Arena, and FintechCadence, offering significant business and go-to-market support. For enterprise and corporate clients, we enhance your innovation capabilities by gathering in-depth insights about consumer behavior, co-creating, prototyping, and testing new physical services and digital products. We also assist in growing revenue and fostering customer loyalty by improving the customer experience across your existing digital touchpoints, including corporate websites, applications, and SaaS products. Our expertise covers multiple industries, including but not limited to fintech, banking, GameTech and Web3, retail, e-commerce, MarTech, and FMCG.