Real Estate Express
Real Estate Express is the leading online real estate education provider in the United States, dedicated to helping professionals navigate education, test preparation, testing, and accreditation to achieve their goals. However, prior to our involvement in 2020, the company was losing market share to better-known competitors. We initiated our engagement with an extensive design discovery phase, collaborating with Real Estate Express leadership to assess their challenges, analyze their current products and marketing strategies, conduct competitor and user research, and facilitate branding workshops with important stakeholders. This groundwork equipped us with the insights needed to consider creative options for the new brand identity. During the rebranding process, we also focused on developing aesthetic strategies that would enhance user experience before redesigning any product or marketing interfaces. The alignment between user experience (UX) and brand strategy, as well as the crucial interrelation between the two, is often neglected in our field, leading to issues in effectiveness, accessibility compliance, and operational efficiency. After completing the initial phases of branding, UX research, and UI design, we showcased our new website design to the Real Estate Express leadership, who expressed strong support for the outcomes, which effectively addressed their business, brand, and customer objectives in an integrated manner. Following this effort, the parent company restructured at all levels to capitalize on this vision, notably consolidating all their real estate education brands under the new identity we had developed, leading to the creation of Colibri Real Estate.