Alliance Theatre
A primary goal of this website redesign was to engage non-traditional users and boost the number and percentage of external participants, such as students from outside institutions, partners, and companies. Additionally, a secondary objective was to enhance brand recognition and support (e.g., through donations) as well as educational engagement (e.g., sign-ups for classes and educational offerings) among both existing and prospective users. The redesign introduced an upgraded Drupal version 8 content management system, enabling the Alliance Theatre to efficiently update, manage, and archive its web content. While the previous redesign in 2013 successfully attracted more visitors, the current objective was to elevate these success metrics by prioritizing mobile users. The updated site aimed to enhance engagement for both desktop and mobile users (such as time spent on the site and page views) and improve the overall user experience. Ensuring consistency across different browsers and mobile devices was crucial for users to easily find offsite venues, purchase tickets, and register for classes and camps. Key new features include: